At Verdania Hortifruti, I direct commercial and administrative management, including commercial strategy, operational workflows, financial planning, and KPI monitoring.
I generate leads and expand corporate client accounts across regional B2B sectors. I also negotiate with suppliers and buyers, with a focus on client retention and margin targets.
I manage cash flow, distribution logistics, and revenue targets, and use GIS analysis and geospatial outputs to optimize delivery routes and territorial coverage.
I use Softcom ERP for sales pipelines, inventory control, and operational reporting. My MBA in Commercial Management & Sales complements a bachelor's degree in Oceanography from Federal University of Ceará (UFC).
