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Clifford Lobo

@cliffordlobo

Message

I build AI-enabled field marketing campaigns that generate qualified pipeline and accelerate demand.

Canada

Message

What I'm looking for

I'm seeking a Senior Field Marketing Manager role where I can use campaign management, strategic planning, and AI-enabled demand generation to help destination marketers showcase unique locales through visual storytelling.

I've led field marketing, demand generation, and campaign operations at Dayforce, Board International, IBM Canada, and SaaS consulting clients. At Dayforce, I delivered 26 events, 700 qualified leads, and $5.2M in pipeline while managing a $300K budget.

At Board International, I ran multi-channel digital and event campaigns that generated 10–15K leads annually, a 70% qualified pipeline, 250% year-over-year inbound web traffic growth, and $4.9M in ARR from cross-sell, upsell, and retention revenue.

I use AI, automation, attribution, lead scoring, and strong cross-functional execution to improve marketing performance. My AI-enabled workflows have increased lead conversion from 5–7% to 15–20% and reduced campaign execution time from more than 40 hours to 12–16 hours.

Experience

Work history, roles, and key accomplishments

Senior Field Marketing Manager

CrowdRiff

Seeking a Senior Field Marketing Manager position to utilize skills in campaign management and strategic planning to support the mission of empowering destination marketers through visual storytelling solutions.