Claire Almand

Co-founded Rarecraft, a senior marketing team for hard-to-sell products: regulated, misunderstood, or sold to skeptical buyers. Each engagement opens with a one-week discovery sprint, then becomes a fixed-fee project or an ongoing team, with a partner leading and AI handling the busywork.

Led global growth marketing across paid, community, affiliate, and country go-to-market teams. Led the Nepal launch: site traffic reached 4x year over year, and the first event drew 1,500 qualified prospects. Relaunched PPC in-house at about $30 per qualified lead for the US-enrolled segment. Led AI automation of scholarship administration and cut recurring reports from one hour to five minutes.

Cut average customer acquisition cost 90% across all channels by shifting investment to organic search, referrals, and international ambassadors. Grew revenue 1.8x and qualified leads 2.3x on a flat budget in 2023; saved $530K+. Created Women Who Dream: 2.4x qualified leads and 2.2x revenue from women. Mentored 8+ women and led onsite in India six months a year.

Restarted digital marketing solo after a year-long pandemic shutdown and tripled qualified leads over pre-pandemic levels within six months. Rebuilt the team and led the evaluation and integration of the Envisage acquisition. Answered "Is this a scam?" with Trustpilot reviews and live Q&As; late-funnel conversions grew 4x.

Expanded customer acquisition into South Asia, Sub-Saharan Africa, China, and Latin America. During the pandemic shutdown, created and launched a referral product matching customers MPOWER couldn't serve with partner lenders, generating new revenue. Turned the scholarship program into an acquisition and search channel, converted contractors to employees, and prepared for two management layers.

Owned digital marketing end to end: led the website relaunch that established MPOWER's search presence, managed paid-media partners, and made the first specialist hires in analytics, SEO, and design.

MPOWER's first marketing hire. Built the early content, social, email, and reporting foundations while finishing my MBA, and stayed for the next nine years.

Launched the first executive communication program alongside a mentor and led six workshops in its second year. Elected VP of Marketing; rebuilt the weekly student newsletter and created an annual speaking event.

Built an audience around original beach photography & videography, then used that reach to introduce inland attractions and local businesses. Grew followers 3x, from 5K to 15K and engagement 21x.

Delivered 10 websites along with brand, social, email, and measurement systems for small businesses and nonprofits. Chose tools owners could maintain, then taught them to run it all without me.

Ran marketing and technology for a restaurant, bar, and art venue while leading a five-person team. Grew social and email audiences 4x, launched a loyalty program, and brought the upstairs gallery back to life with monthly shows that sometimes drew more people than the room could hold.

Worked as Assistant Manager & Webmaster at The Globe Restaurant and Bar in Berlin, Maryland.

Where the people-first habit started. I turned behavioral data and client records into recommendations that clinical psychologists used in intervention plans, individual therapy, and legal cases.

MBA with a focus on Marketing, Innovation and Entrepreneurship, completed in 2018.

Bachelor of Arts in Psychology with minors in Biology and English Literature, completed in 2011.