Open to opportunities

cindy Riquier

@cindyriquier

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Experienced digital marketing manager specializing in SEO and content strategy.

France

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What I'm looking for

I seek a dynamic role that fosters innovation and collaboration, allowing me to drive impactful digital marketing strategies.

With over 15 years of experience in the eCommerce and online industry, I have developed a robust skill set that encompasses technical SEO audits, analytics, and content optimization. My journey has taken me through both agency and client-side roles, allowing me to gain a comprehensive understanding of the digital landscape. I thrive in high-pressure environments, consistently delivering results under tight deadlines while maintaining a keen eye for detail.

In my current role as a Digital Marketing Manager at ADP, I lead international SEO strategies across multiple regions, collaborating with diverse teams to enhance website visibility and performance. My proactive approach and innovative mindset have driven significant improvements in organic traffic and conversions. I am passionate about leveraging data to inform decisions and am committed to fostering collaboration across departments to achieve shared goals.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

ADP

Jan 2023 - Present (2 years 5 months)

Leading the international SEO strategy across EMEA, LATAM, and APAC regions to enhance visibility and performance of ADP websites. Collaborating with internal teams and agency stakeholders to optimize content and monitor organic search performance metrics.

SEO Strategy SEO Optimization Technical SEO Google Analytics Budget Management Performance Monitoring Compliance Management

EMEA SEO Manager

Zendesk

Oct 2021 - Jan 2023 (1 year 3 months)

Managed eight European websites ensuring adherence to SEO best practices. Conducted technical audits and developed customized SEO reports to track key metrics while delivering training sessions for various teams.

Audit SEO Training Budget Management Content Strategy Cross Functional Collaboration Data Driven Decision Making Performance Metrics

EMEA SEO Manager

Travelopia

Jan 2020 - Sep 2021 (1 year 8 months)

Responsible for the SEO strategy across 36 websites, analyzing performance to drive qualified leads. Managed a team of SEO analysts and provided guidance on SEO best practices while optimizing paid search campaigns.

SEO Strategy Team Management Content Planning Paid Search Performance Analysis Keyword Research Reporting Gap Analysis

SEO Manager

Carpetright

Oct 2018 - Nov 2019 (1 year 1 month)

Led the SEO strategy, analyzing natural search performance and working closely with external agencies. Managed a budget for the SEO channel and provided training to improve content quality.

SEO Strategy Budget Management Content Planning Agency Training Performance Monitoring Reporting

SEO Senior Manager

Medicanimal

Dec 2016 - Jul 2018 (1 year 7 months)

Executed the international SEO strategy for four markets, managing technical audits and coordinating projects. Established annual content plans and prioritized technical issues.

International SEO Audit Project Coordination Content Planning Data Analysis Strategy Development Prioritization

SEO Senior Manager

Towergate Insurance

Dec 2015 - Nov 2016 (11 months)

Analyzed and reported on natural search performance, managing a budget for outreach and collaborating with content and development teams to improve visibility and ranking.

SEO Strategy Budget Management Collaboration Performance Analysis Keyword Research Reporting Data Analysis

SEO Senior Manager

Intelligent Positioning

Dec 2014 - Dec 2015 (1 year)

Delivered results for client e-commerce websites by applying best SEO practices. Built SEO and social strategies, improving annual results through optimization and engagement.

SEO Strategy Client Management Link Building Performance Optimization Reporting Social Media Strategy Content Strategy Market Research Data Analysis

Digital Manager

Illustrated London News

Aug 2013 - Oct 2014 (1 year 2 months)

Managed e-commerce client websites, applying SEO best practices and conducting technical audits. Contributed to strategic planning for e-marketing to improve results.

SEO Audit Budget Management Performance Monitoring Data Analysis Reporting

SEO Analyst

M/six

Jun 2011 - Jul 2013 (2 years 1 month)

Responsible for the digital marketing strategy, conducting technical audits and supporting SEO executives. Developed marketing plans and explored new developments in the digital landscape.

Digital Marketing Strategy Audit SEO Market Research Data Analysis Planning Digital Strategy Client Management Campaign Optimization

Education

Degrees, certifications, and relevant coursework

University of Poitiers

Master of Science, Business and Marketing

2006 - 2007

Completed a Master of Science in Business and Marketing, focusing on the principles of marketing strategies and business management.

Sport University

Master of Science, Sports Management

2005 - 2006

Pursued dual Master's degrees in Sports Management and Sports and Leisure Management, emphasizing the management of sports organizations and leisure activities.