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Lilit Ayvazyan

@lilitayvazyan

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Experienced SEO specialist driving organic growth through technical, on-page, and off-page strategies.

France

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What I'm looking for

I seek a role where I can lead SEO strategy, collaborate across teams, drive measurable organic growth, and scale performance-focused initiatives.

I am a results-driven SEO specialist with 7+ years in marketing, focused on on-page, off-page, and technical SEO to boost organic traffic and rankings.

I have a proven track record of exceeding targets in fast-paced environments, with expertise in keyword research, link building, content strategy, and data analysis.

I lead and collaborate with cross-functional teams to align SEO strategies with business goals, and I regularly run outreach, guest posting, and backlink analysis campaigns.

I leverage performance optimization and full-funnel SEO to improve user experience, conversions, and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

SEO and Marketing Specialist

Current

Monzi Personal Loans Company

Jan 2024 - Present (1 year 8 months)

Developed and implemented off-page and on-page SEO strategies for the Australian personal loans company in 2024, conducted outreach and identified suitable websites to drive organic growth and improve search visibility.

On Page SEO Off Page SEO Outreach Keyword Research Link Building

SEO Outreach Specialist

uSERP

Jan 2024 - Jan 2025 (1 year)

Developed and implemented off-page and on-page SEO strategies, built outreach partnerships and secured backlinks to improve organic rankings and traffic during 2024–2025. Conducted website research and relationship-building with publishers to support client campaigns.

Off Page SEO On Page SEO Link Building Outreach Keyword Research Content Strategy Backlinks Relationship Management

SEO Link Building Specialist

Ces Art

Jan 2021 - Jan 2024 (3 years)

Led dedicated off-page SEO and link-building activities as Team Lead and content writer (2021–2024), conducting backlink research, preparing weekly guest post content, and managing outreach to improve domain authority and referral traffic.

Link Building Outreach Guest Posting Backlinks Content Writing Team Leadership SEO Strategy Competitor Research

Digital Marketing Specialist

Pop La

Jan 2020 - Jan 2021 (1 year)

Managed paid advertising across Google, Facebook and LinkedIn, optimized digital assets and campaigns to improve conversion rates, and produced website and social content for the French market (2020–2021).

Google Ads Facebook Ads LinkedIn Ads Content Marketing Email Marketing Social Media

Social Media Marketing Manager

Pop La

Jan 2019 - Jan 2021 (2 years)

Planned and executed social media and email marketing campaigns for an organic product-importing company, growing engagement and nurturing leads across channels (2019–2021).

Social Media Management Email Marketing Content Creation Community Engagement Campaign Planning Organic Marketing Analytics Brand Management

Mystery Shopping Project Manager

IMR International Marketing Research

Jan 2015 - Jan 2019 (4 years)

Managed mystery shopping projects and database operations (2015–2019), handled client correspondence, prepared monthly database reports with pivot and macro calculations, and worked with SPSS for data analysis.