Herine Khachatryan

Led SEO strategy and technical scaling for SMEs and agencies, increasing organic traffic 30–40% within 3 months and driving a 44% surge through on-page optimizations and audits.

Developed and executed a blogging system and SEO strategy for a B2B SaaS, publishing 15–25 SEO-optimized blogs monthly and localizing content into five languages to improve feature discoverability.

Optimized website structure and content to achieve the #1 search ranking for “espace cowork marseille,” significantly boosting local visibility.

Executed organic and paid campaigns that increased coworking occupancy by 10–50% to reach full capacity and planned social campaigns averaging 40–50 attendees per event; optimized site content to achieve #1 local search ranking for a key term.

Completed a Master's program focused on communication, information, and digital project management with practical and research components.

Activities and societies: Planned social campaigns, optimized website structure for SEO, produced visual content and reels to support growth and occupancy targets.

Master's in Communication, Information, and Digital Project Management completed at Aix-Marseille, focused on communication strategy and digital project implementation.

Earned a Bachelor's degree in marketing and management through a double-diploma program between University of Lyon 3 and the French University of Armenia.

Bachelor's in Marketing and Management obtained through a double diploma program between University of Lyon 3 and the French University of Armenia.