At ActiveCampaign, I own global partner marketing programmes across reseller, agency, and affiliate ecosystems. I work with Partner Sales, Acquisition, Growth, and Marketing teams on partner campaigns and events.
I redesigned the affiliate programme, delivering $2M in annual savings on commission payments. I also developed and managed the global Marketing Development Fund programme, generating $100k+ in net-new revenue in 2026 YTD with an overall 4:1 ROI.
I created and scaled the Evolving Agency Series, delivering 16 events across 7 countries and generating 30+ new partner sign-ups and $200k+ in attributed revenue. I also led the migration from an internal PRM to PartnerStack.
Previously, at Solarwinds, I executed regional and global partner marketing programmes and launched a partner recruitment campaign that brought in partners in previously uncovered regions. At SSE Airtricity, I contributed to the 'This is Generation Green' campaign, ran direct mail and email campaigns, and helped update customer-facing materials in a regulated environment.
