Open to opportunities

Ché Webb

@chwebb

Message

I build brand identities, campaigns and creative communications across global markets.

South Africa

Message

What I'm looking for

I'm looking to partner with businesses, agencies and organisations on brand, campaign and multi-channel creative work where I can combine strategic direction with hands-on execution.

I've shaped brands, campaigns and creative communications for businesses across South Africa, the UK, USA and wider African markets for more than 13 years.

As a freelance Creative Partner at CHE-CREATIF, I deliver senior creative support across brand, digital, print, web and motion, taking work from concept through final execution. I work directly with clients and stakeholders to manage briefs, creative direction, timelines and delivery.

At Shimansky, I led the creative function for a luxury jewellery brand across South Africa and New York, managed and mentored four designers, and helped evolve the brand's visual identity and digital presence. Previously at SweepSouth, I managed a multi-market design team across South Africa, Kenya, Nigeria and Egypt.

My work spans brand identity, integrated campaigns, responsive web, email, social, retail communications, illustration, animation, video and 3D promotional design. I bring strategic thinking, hands-on design and commercially minded creative direction to each challenge.

Experience

Work history, roles, and key accomplishments

Current

Freelance Creative Partner

Current

CHE-CREATIF

Jan 2024 - Present (2 years 8 months)

Partnering with businesses, agencies and organisations across South Africa, the UK, USA and wider African markets, providing senior creative support across brand, digital, print, web and motion.

Brand Identity Campaign Development Creative Direction Digital Design Print Design Web Design Motion Design Client Management

Creative Director

Shimansky

Jan 2022 - Dec 2024 (2 years 11 months)

Led the creative function for a luxury jewellery brand across South Africa and New York, combining creative leadership with hands-on design.

Creative Direction Team Management Brand Identity Digital Design Print Design ClickUp

Design Manager

Sweepsouth

Jan 2020 - Dec 2022 (2 years 11 months)

Managed the design function across South Africa, Kenya, Nigeria and Egypt, leading brand development, creative direction and quality control.

Design Management Creative Direction Brand Development Quality Control ClickUp

Senior Digital Designer

Shimansky

Jan 2019 - Dec 2020 (1 year 11 months)

Conceptualised integrated campaigns across digital and print, developed campaign look and feel, and creative-directed lifestyle and product shoots.

Digital Design Print Design Art Direction Animation Video 3D Design

Senior Digital Designer

TFG E-Commerce

Jan 2015 - Dec 2019 (4 years 11 months)

Worked across a portfolio of 16 brands, combining senior design with studio coordination and creative oversight.

Studio Management Creative Direction Quality Control Digital Campaigns Social Content Email Marketing Jira

Digital Designer

8 Brand Agency

Jan 2014 - Dec 2015 (1 year 11 months)

Designed websites, email campaigns, mobile app interfaces and social content across agency clients, with a focus on digital design, UX and customer journeys.

Web Design Email Campaigns Mobile App Design Social Content UX Customer Journey

Digital Designer

SA Weddings

Jan 2012 - Dec 2014 (2 years 11 months)

Designed and maintained web, email, social and print creative, supported website content and campaigns, trained a junior designer and developed promotional material for the annual Bride of the Year event.

Web Design Email Design Social Media Design Print Design Content Management Training