I’m looking to lead culture-driving creative work across campaigns, experiential, content, sponsorships, and immersive brand experiences while building high-performing, people-centric creative teams.
Open to opportunities
Grey Mabasa
@greymabasa
I create culture-driving brand experiences, campaigns, and content that people feel.
South AfricaWhat I'm looking for
I'm a Creative Director. Conceptual art director and Chaos Whisperer.
I’m the kind of Creative Director who can turn a brainstorm into a block party and a client brief into a cultural moment. With over a decade in the game — across retail, digital, ecommerce, ATL, sponsorship, and everything in between — I’ve learned how to lead teams, steer brands, and keep creativity flowing (even on a Friday at 4:59 PM)
I led creative direction for Vodacom’s national sponsorship portfolio, shaping fan-driven campaigns and experiential activations across Orlando Pirates, Kaizer Chiefs, Vodacom Bulls, PSL, Vodacom Super Rugby, and the Springboks.
I’ve directed large-scale experiences including Disney+ Kizazi Moto and Mandalorian screenings, Disney Mufasa and Inside Out 2 premieres, Nedbank award shows, Vodacom Tsamaya Pre-season Fan Tour, and Hollywoodbets Durban July. I also shaped e-commerce creative, app experience updates, and national retail campaigns at Mr D Food, while rebuilding creative processes, pitch frameworks, and internal reviews at Openfield Marketing.
Experience
Work history, roles, and key accomplishments
OM
Creative Director
Openfield Marketing
Rebuilt agency creative processes, including new Ways of Working, pitch frameworks, and internal creative reviews. Led creative direction for major brand campaigns and experiential activations.
Education
Degrees, certifications, and relevant coursework
Inscape Education Group
Bachelor of Arts, Visual Communication & Graphic Design
2012 - 2015
Grade: 3
Activities and societies: Art History Photography Web design Graphic Design Art Direction Public speaking Marketing
Graduated in Visual Communications specialising in Graphic Design, Art Direction, photography and marketing.
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
South AfricaAuthorized to work in
Website
fadetogrey.framer.websitePortfolio
behance.net/greymabasaSocial media
Job categories
Creative DirectorExperiential DesignerContent ProducerSponsorship ManagerBrand StrategistMarketing DirectorEvent ProducerCreative DirectorBrand Creative DirectorCreative DirectionExecutive Creative DirectorAd Creative DirectorVP Creative DirectorCreative Marketing DirectorMarketing Creative DirectorArt Director
Skills
Creative DirectionConcept DevelopmentExperience ProductionEvent Driven ArchitectureContent ProductionFilm ProductionDigital ContentSocial MediaSponsorship StrategyPartnership StrategyCampaign LeadershipCreative AIAutomationTeam LeadershipMentorshipConsumer InsightsBrand DevelopmentAnd PresentationsPitchCreative StrategyDigital MarketingE commerce Development
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