Senior Brand & Visual Designer with 9+ years of experience creating brands, digital products, marketing campaigns and design systems across agency, corporate and freelance environments.
I specialise in translating complex ideas into clear visual experiences—from brand identities and presentation design to UI, content ecosystems and cross-platform campaigns. My work combines strategic thinking with hands-on execution, balancing creativity with business objectives to produce work that is both visually compelling and commercially effective.
At Cartrack, I design cross-platform brand campaigns and visual communications across digital, web, e-commerce, social, and print, translating complex product and marketing information into clear visual narratives and infographics.
As a freelance Senior Designer & Creative Director, I led brand identity, creative direction, and digital content across client and independent projects. I created Coconut Chronicles from concept to launch, developing its identity, content ecosystem, and social presence.
At VicinityMedia, I worked on visual identities, UI, icon systems, infographics, and marketing assets for products including NearMe and DealFeed. DealFeed received Silver recognition at BookMarks 2023.
Earlier, I developed corporate branding and retail marketing at WinWin International, worked on integrated client campaigns at TBWAHDI YouthMarketeers, and designed brand communications at Publicis Machine. My work has also been recognized by MMA Smarties, BookMarks, and Cannes Lions.
