Christy Chen

• Manage influencer and creator campaigns for Google's APAC Content & Creator Solutions team across the US, UK, and Asian markets, working with creators, agency partners, and internal stakeholders to deliver campaigns from sourcing and negotiation through content approval and launch.

• Led the execution of global GTM launches for AAA titles including Call of Duty, Genshin Impact, and VALORANT across 60+ markets, coordinating regional teams, publishers, and localisation partners to keep launches aligned worldwide.

• Identified inconsistent UTM tracking practices across 60 markets that were affecting campaign attribution and reporting. Partnered with the Data team to standardis

Led local marketing initiatives for Taiwan and Hong Kong, developing campaigns for major gaming titles to drive awareness, user acquisition, and platform growth.

• Led local marketing initiatives for Taiwan and Hong Kong, developing campaigns around major gaming titles including Genshin Impact, MLBB, and VALORANT to drive awareness, user acquisition, and platform growth.

• Managed external agency partners across PR, creative production, and community management, coordinating day-to-day execution and ensuring alignment across both markets.

• Grew Codash

• Developed and secured 50+ co-marketing partnerships for major film releases, working with over 100 brands across Automotive, FMCG, Tech, and E-commerce, including Lexus, Hyundai, Pepsi, McDonald's, Microsoft, PlayStation, Shopee, and KKday. These partnerships contributed an average of $30K+ in promotional support per major campaign.

• Worked closely with brand partners, agencies, and internal t

Developed and secured 50+ co-marketing partnerships for major film releases, working with brands and internal teams to plan and execute integrated digital, offline, and experiential campaigns.

• Managed international media junkets and talent tours for major Disney film releases in Taiwan, generating over $80M in media value and contributing to record-breaking box office results.

• Coordinated across global studio teams, regional stakeholders, and local distributors to align release plans, messaging, and promotional activities for APAC markets.

• Managed local PR and publicity effort

• Managed integrated PR and social media campaigns for clients including Sony Mobile, P&G, Hong Kong Tourism Board, and United Airlines, overseeing account management, media relations, content planning, and day-to-day campaign execution.