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@duser19

Growth marketer at TokenDon mapping Web3 markets and turning creator, community, and paid campaigns into measurable growth.

Taiwan
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At TokenDon, I own go-to-market and growth across social, community, KOL, paid, content, and partnerships for crypto and adjacent clients. I build market maps from influencer, journalist, investor, and ecosystem data, then use them to run campaigns and partnerships.

At Bitgoro, I ran multi-client Web3 campaigns and managed more than $250K in paid media across X Ads, CoinZilla, and Telegram. The commercial book closed more than $500K in revenue and built a pipeline exceeding $1M.

At Horizon Protocol, I led go-to-market for the PancakeSwap IFO, which had about $800M committed and raised $2M at the cap, and grew its owned community. I’ve also worked across APAC creator programs, partnerships, and community growth, with a deeper network in the region.

Experience

Work history, roles, and key accomplishments

KN

Head of Marketing and Community

Korean Web3 team (NDA)

Mar 2025 - Sep 2025 (6 months)

Built the marketing function from zero including growth, content, community, KPI tracking and reporting. Managed a $60K+ quarterly marketing budget and sat with the CEO on strategy and resource allocation.

Education

Degrees, certifications, and relevant coursework

Donghua University logoDU

Donghua University

Bachelor of Business Administration, Marketing

2017 - 2020

Pursued a Bachelor of Business Administration in Marketing at Donghua University in Shanghai from 2017 to 2020.

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