Open to opportunities

Elva Huang

@elvahuang

Marketing manager at GIGABYTE who developed regional campaigns for PC products and helped build AORUS as a premium gaming brand.

Taiwan

Message

At GIGABYTE, I developed and executed marketing strategies for Australia and New Zealand, supporting products ranging from motherboards and graphics cards to laptops and monitors. I also extended support to Hong Kong.

For GIGABYTE in Australia and New Zealand, I worked to build AORUS as a premium gaming brand and AERO as a creator product line. At ASUS, I developed brand strategy and user-centric initiatives for ROG notebooks in Vietnam, including the 2017 ROG Masters, which broke records for registered teams and YouTube views in the gaming category.

Earlier, as Product Manager - Peripheral at GIGABYTE, I focused on mouse and keyboard projects and coordinated cross-functional teams; Aivia Neon won the Red Dot Award 2013. I’ve also worked in corporate marketing at World Vision and account services at Ketchum.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

GIGABYTE

Dec 2020 - Nov 2024 (3 years 11 months)

- Primarily targeted Australia and New Zealand markets, while extending support to Hong Kong
- Manage product lines encompassing motherboards, graphics cards, laptops, monitors, and other PC components
- Proficient in developing and executing integrated marketing strategies tailored to diverse country-specific and regional requirements, based on HQ guidelines
- Social Media
- KOL / Media Coordinat

Marketing Manager - Australia & New Zealand, Thailand, Cambodia and Myanmar

GIGABYTE

Aug 2018 - Dec 2020 (2 years 4 months)

Effectively link marketing to sales-oriented campaigns, in order to fulfill branding and sales target altogether.

KOL Management, Cross-industry Cooperation, Social Media: Re-position social media platforms, allocate budget for advertisement, and develop social content, while integrating O2O activities, including gaming tournaments, i-Cafe activities, workshops, e.g. Commart in Thailand and end-u

Marketing Manager - Australia and New Zealand

GIGABYTE

Mar 2018 - Aug 2018 (5 months)

Build AORUS as a premium gaming brand, and AERO as creator product line, by precisely communicating with target audience through up-to-date marketing tactics according to suitable product life cycle, for GIGABYTE component in Australia and New Zealand

Marketing Manager - ROG Vietnam

ASUS

Mar 2016 - Mar 2018 (2 years)

- Develop brand strategy and executed user-centric initiatives for ROG notebooks in Vietnam
- Oversaw local launch events, media seeding, channel promotional campaigns, shop decoration management, dealer workshops, and end-user events.
- Achieved notable success with the 2017 Vietnam ROG Masters, breaking records for total registered teams, YouTube Live views and YouTube VOD views in gaming catego

Duty Manager

Working Holiday - Gap Year

Aug 2014 - Feb 2016 (1 year 6 months)

Working holiday in Calgary, Canada, and traveled a couple of places in the world.

Product Manager - Peripheral

GIGABYTE

Apr 2011 - Mar 2014 (2 years 11 months)

- Demonstrated expertise in product and project management, specifically focused on mouse and keyboard peripherals
- Proficient in coordinating activities among cross-functional teams, including industrial design (ID), Research and Development (RD), software teams, and manufacturing facilities
- Skilled in ensuring timely delivery of results by effectively managing project timelines and milestones

Corporate Marketing Specialist

World Vision

Apr 2009 - Mar 2011 (1 year 11 months)

- Tailored marketing initiatives for corporations across diverse industries to optimize donation outcomes and enhance staff engagement rates.
- Orchestrated a charity visit for Taiwan’s First Lady to Haiti and the Dominican Republic in collaboration with World Vision global teams and respective government entities.