Open to opportunities

Christine Ruble

@christineruble

I build consumer brands and retail growth across CPG, eCommerce, and shopper marketing.

I'm currently leading shopper marketing, retail media, and eCommerce strategy at VOSS Water of Norway across Walmart, Costco, Kroger, Albertsons, Ahold, and Sam's Club. I manage a $1.45MM P&L and have driven growth across Instacart, DoorDash, Costco, and DashMart.

At ZOA Energy, I built the brand platform, positioning, voice, and visual identity from launch in a co-founding role alongside Dwayne “The Rock” Johnson. I led go-to-market for new products, exceeded first-year revenue goals by 200%, and helped scale distribution to 30,000+ retail doors.

I've built marketing organizations and growth programs across OURO, Kampgrounds of America, The Marketing House, RecruitMilitary, and Procter & Gamble. My work spans brand strategy, retail media, influencer and social programs, digital commerce, agency leadership, and full P&L accountability.

I bring more than 20 years of consumer marketing experience, including 12 years across Crest, Oral-B, and Prilosec OTC at P&G. I use Claude and ChatGPT daily to accelerate marketing execution and decision-making.

Experience

Work history, roles, and key accomplishments

Current

Senior Shopper Marketing Manager

Current

VOSS Water of Norway

Apr 2025 - Present (1 year 5 months)

Lead shopper marketing, retail media, and eCommerce strategy across national accounts with full P&L accountability. Drove significant growth in Instacart, DoorDash, and Costco through retail media optimization.

Shopper Marketing Retail Media Ecommerce P&L management Walmart Connect Instacart Ads Kroger Precision Marketing Criteo DoorDash Joint Business Plans (JBPs)

Senior Brand Manager

ZOA Energy

Jan 2021 - Dec 2024 (3 years 11 months)

Built ZOA Energy brand platform and led end-to-end go-to-market strategy for multiple SKU innovations. Grew brand community to 237K followers and managed a $3.5MM integrated marketing budget.

Brand Strategy Go To Market Influencer Marketing Social Media Ecommerce Amazon Advertising Shopify Budget Management P&L management

Director of Retail Marketing

OURO (Netspend)

Jan 2024 - Nov 2024 (10 months)

Built the company's first integrated marketing function from scratch across national retail partners. Led cross-functional marketing team and managed trade marketing budget and go-to-market execution.

Integrated Marketing Brand Strategy Trade Marketing Retail Marketing Team Leadership KPI Management

Senior Marketing Manager

Kampgrounds of America (KOA)

Jan 2017 - Dec 2021 (4 years 11 months)

Led brand strategy and integrated marketing across 32 company-owned properties, delivering $4.5MM in trackable marketing revenue. Managed agency and vendor network and developed local marketing programs.

Brand Strategy Integrated Marketing Paid Search SEO Email Marketing Social Media PR Influencer Marketing Budget Management

Owner & Marketing Consultant

The Marketing House

Jan 2014 - Dec 2017 (3 years 11 months)

Founded marketing consultancy delivering brand strategy and integrated marketing for consumer brands. Grew revenue from zero to $136K and led a client's first brand renewal in 60 years.

Brand Strategy Go To Market Integrated Marketing Consumer Research Positioning Visual Identity

Marketing Director

RecruitMilitary

Jan 2014 - Mar 2015 (1 year 2 months)

Led B2B marketing strategy and pipeline generation using Salesforce and Marketo across 100+ markets. Managed an 11-person team and drove +35% revenue growth and +45% media awareness.

B2B Marketing Salesforce Marketo Pipeline Generation Team Leadership

Progressive Brand & Marketing Leadership Roles

Procter & Gamble

Aug 2002 - Jan 2014 (11 years 5 months)

Held progressive roles across Crest, Oral-B, and Prilosec OTC, managing large marketing budgets and leading retail marketing investments. Contributed to record brand share and successful product launches.

Brand Management Marketing Operations Budget Management Retail Marketing IP Licensing Campaign Management