Open to opportunities

Chris Ladwig

@chrisladwig

Message

Copywriter and content strategist specializing in brand messaging that drives measurable growth.

United States

Message

What I'm looking for

I’m looking to create cohesive, performance-driven content that strengthens brand identity—partnering cross-functionally to turn audience insights into clear narratives across email, web, and UX, with room to grow messaging strategy impact.

I’m a copywriter with 10+ years of experience developing high-impact brand messaging and multi-channel content that drives measurable engagement and conversion.

I turn audience insights into clear, compelling narratives that strengthen brand identity and support business growth, working closely across marketing, product, UX, and creative teams.

In my recent role at the American Institute of Certified Public Accountants (AICPA), I created digital, email, and social copy that increased paid social conversions by 6% and boosted email open rates by 40%, while leading multi-channel content development for key initiatives.

Earlier, at CrossCountry Mortgage and ETW International, I produced segmented campaigns, maintained brand voice across buyer journeys, and supported creative execution through copy editing, proofing, and video script collaboration—always optimizing using performance analytics to improve clarity, relevance, and conversion.

Experience

Work history, roles, and key accomplishments

Copywriter

American Institute of Certified Public Accountants (AICPA)

Jan 2023 - Jul 2026 (3 years 6 months)

Created brand-aligned digital, email, and social copy that increased paid social conversions by 6% and boosted email open rates by 40%. Led multi-channel content development, translated audience insights into targeted messaging, and optimized copy using performance analytics.

Copywriting Brand Messaging Content Strategy Email Marketing seo writing Cross Functional Collaboration Campaign Development Performance Analytics Project Management Marketing Automation Tools

Copywriter

CrossCountry Mortgage

Apr 2021 - Jul 2022 (1 year 3 months)

Produced segmented email, social, and sales enablement content that increased lead engagement across multiple mortgage buyer personas. Maintained brand voice while adapting messaging for diverse customer segments and developed event-related copy to increase attendance and post-event engagement.

Copywriting Brand Messaging Email Marketing Sales Enablement Cross Functional Collaboration Campaign Development

Copywriter

ETW International

Aug 2014 - Apr 2020 (5 years 8 months)

Wrote digital advertising copy aligned with brand identity and long-term strategy, increasing campaign click-through and engagement. Developed video scripts with production teams and edited/refined final copy to ensure accuracy, tone consistency, and brand alignment.

Copywriting Brand Messaging Video Scripts Cross Functional Collaboration Copy Editing Campaign Planning Accuracy And Tone Consistency