Open to opportunities

Heidi Petruzzi

@heidipetruzzi

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Dynamic copywriter with 15+ years of experience in content creation.

United States

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What I'm looking for

I am looking for a role that values creativity and allows for professional growth.

I am a dynamic and adept copywriter with over 15 years of experience in crafting compelling content across various platforms. My journey began with a Bachelor’s degree in Journalism, and I have since honed my skills in writing, editing, and client management. I have a proven track record of increasing audience engagement and driving sales conversions through persuasive copy. My experience includes working with diverse clients, from luxury real estate teams to educational institutions, where I have successfully developed content strategies that align with client goals and audience needs.

Throughout my career, I have been recognized for my ability to engage clients and enhance their brand voice. I have led strategy meetings, developed targeted content schedules, and created high-quality, conversion-driven content that showcases my clients' expertise. My work has not only improved client satisfaction but has also contributed to significant business growth, including increased course enrollments and enhanced user experiences. I am passionate about storytelling and committed to delivering concise, impactful content that resonates with audiences.

Experience

Work history, roles, and key accomplishments

Copywriter

Mary Bell

Mar 2021 - Apr 2021 (1 month)

Collaborated to design a targeted email welcome sequence, enhancing content flow and recommending graphic elements for improved engagement.

Email Marketing Content Flow Customer Acquisition Graphic Design Proofreading

Copywriter

Coastal Oak Interiors

Feb 2021 - Mar 2021 (1 month)

Revamped key website sections to improve client brand and user engagement, conducted interviews, and crafted professional bios for the client and team members.

User Engagement User Interviews Brand Development Content Strategy

Copywriter

Antoinette Armstrong

Jan 2020 - Jan 2021 (1 year)

Led client interviews to capture brand voice, creating a sales page designed to drive conversions and increase user engagement.

Sales Page Creation User Engagement

Copywriter

Becky Mollenkamp

Jan 2020 - Jan 2021 (1 year)

Rewrote sales page for a coaching program, optimizing content for a stronger user journey and achieving recognition for high conversion rates.

User Journeys Content Strategy Research

Copywriter

Laura DiSanza

Jan 2020 - Jan 2021 (1 year)

Wrote targeted copy for key website pages, enhancing client messaging and user experience through tailored solutions.

User Experience Messaging Content Strategy Readability Enhancement

Copywriter

San Jose State University

Jan 2004 - Jun 2012 (8 years 5 months)

Crafted compelling property descriptions for diverse homes, enhancing client objectives and increasing home viewing requests and inquiries, contributing to successful sales conversions.

Copywriting Property Descriptions Client Management Content Editing