Priyesh Saxena
@priyeshsaxena
I build lifecycle marketing programs and govern enterprise marketing automation platforms.
CanadaWhat I'm looking for
At OpenText, I lead global lifecycle campaigns and own Oracle Eloqua delivery for product launches and webinar programs. I build automated nurture journeys, campaign reporting, dashboards, attribution definitions, and governance across Marketing, Sales, and Sales Ops.
I've led marketing technology and automation engagements for BNY Mellon, Waters, Putnam Investments, Staples, MetLife, Vorwerk, Autodesk, and PathFactory. My work spans Marketo, Braze, Adobe Campaign, Eloqua, CRM integrations, lead scoring, multi-touch attribution, data flows, and cross-channel customer journeys.
I bring 15+ years of experience turning complex business requirements into personalized campaigns, repeatable operating processes, and reliable platform ecosystems. I'm a Marketo Certified Expert and Adobe Campaign Developer who partners comfortably with technical, business, legal, risk, and executive stakeholders.
Experience
Work history, roles, and key accomplishments
Led targeted communication strategies across enterprise software lines of business, managed global multi-channel calendars, and championed advanced marketing technologies. Owned Eloqua platform administration, built automated lifecycle nurture campaigns, and enforced data governance and compliance.
Marketing Technology Consultant
Demand Spring
Mar 2022 - Oct 2022 (7 months)
Led client advisory engagements on Marketo implementations and CRM integrations, owned end-to-end Marketo configuration, and architected Next Best Offer decisioning strategies. Directed integrations with MuleSoft, Facebook, LinkedIn, and Zoom, and designed omnichannel lifecycle journeys.
Led client advisory engagements integrating Marketo, Pardot, HubSpot, and Eloqua with the PathFactory content platform via webhooks and APIs. Integrated Braze with the content platform to sync engagement data and owned end-to-end campaign launches.
Directed data-driven customer communication strategies for MetLife and Vorwerk, partnering with Legal, Risk, and Compliance teams. Owned Adobe Campaign platform configuration, built technical workflows and campaigns, and led omnichannel personalization frameworks.
Marketo Specialist
Shaw Academy Education
Jun 2017 - Dec 2017 (6 months)
Directed design and execution of email, webinar, nurture, and lead generation campaigns using Marketo for real-time student communication. Built lead scoring models and landing pages to support enrollment and engagement goals.
Owned marketing automation strategy and execution as regional systems owner for Canada, U.S., and LATAM using Marketo. Directed software product and subscription plan launches and led lead scoring and nurture campaign strategy.
Web Developer
Heaven Techno System
Jun 2011 - Apr 2014 (2 years 10 months)
Built a web-based portal that tracks Panchayat project profiles and progress, giving officers and citizens visibility into ongoing government projects.
Education
Degrees, certifications, and relevant coursework
Bhabha Engineering Research Institute
Bachelor of Engineering, Electronics & Communication
2006 - 2010
Bachelor of Engineering in Electronics & Communication from Bhabha Engineering Research Institute, Bhopal, India, from 2006 to 2010.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Salary expectations
Job categories
Skills
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