At Twilio, I implemented a Clay waterfall enrichment workflow that increased persona coverage by 50%. I also redesigned Marketo lead lifecycle programs and led 6sense model consolidation and re-orchestration.
At MongoDB, I led a five-month migration from Eloqua to Marketo with a cross-functional team. I also automated sales and marketing processes using Workato and implemented Iterable nurture programs focused on onboarding and retention.
At Shopify, I managed marketing technology, campaign execution, and enablement for revenue teams. I also managed deployment of an external webinar as a technical champion for cross-functional teams.
At SurveyMonkey, I led a project to merge multiple marketing automation platforms while migrating to HubSpot, and developed and implemented the company’s first Marketo lead scoring model. With a degree in Aerospace Engineering and 10+ years working with marketing operations tools for B2B SaaS companies, I enjoy solving problems through testing, optimization, and analysis.
