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Chris HardistyCH
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Chris Hardisty

@chrishardisty

Results-driven digital executive specializing in high-growth eCommerce and retail transformation.

United States
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What I'm looking for

I seek senior/executive roles leading eCommerce and omni-channel transformation, with ownership of P&L, cross-functional teams, and opportunities to scale revenue through technology and marketing.

I am a results-driven digital executive with 15+ years leading eCommerce businesses and P&L responsibility up to $250M+. I have driven double-digit revenue and profit growth for global brands through performance marketing, merchandising strategy, and scalable technology.

I build and mentor high-performing, cross-functional teams and lead large digital transformations—replatforms, OMS implementations, and centralized operations—that improve conversion, reduce costs, and scale international channels.

My recent roles include President & CEO of a private equity-backed brand where I led a full Shopify rebuild and launched a 3D ring customization platform, and senior executive engagements delivering record holiday growth and improved mobile conversion.

I am passionate about creating premium customer experiences that connect brand purpose to measurable business impact, and I focus on data-driven merchandising, CRM/loyalty, and modern eCommerce technology to deliver scalable results.

Experience

Work history, roles, and key accomplishments

AJ

President and CEO

Alexis Russell Jewelry

Sep 2023 - Mar 2025 (1 year 6 months)

Led strategic planning, merchandising, and operations for the private equity-backed Alexis Russell brand; directed a full Shopify rebuild and launched a 3D ring customization platform that increased online engagement and checkouts.

SE

Digital Commerce Consultant

Self Employed

Oct 2021 - Jul 2023 (1 year 9 months)

Provided interim digital leadership and eCommerce strategy for multiple brands, including a 10-month SVP engagement at Kendra Scott driving double-digit holiday sales and EBITDA growth and improvements to Salesforce SFRA performance.

LA

VP Retail Stores & eCommerce

Lacoste

Jun 2017 - May 2019 (1 year 11 months)

Directed Lacoste's $250M DTC business across U.S., Canada, and Mexico, delivering double-digit comp growth, launching a CRM/loyalty program that tripled POS opt-ins, and implementing omnichannel features that drove ~10% incremental sales.

PA

Vice President eCommerce

PUMA North America

Feb 2012 - Jun 2017 (5 years 4 months)

Scaled PUMA eCommerce from $20M to $75M (45% CAGR), led site replatform and OMS insourcing saving $2M annually, launched a 3P marketplace strategy adding 10% incremental sales, and improved mobile experience and testing programs.

Education

Degrees, certifications, and relevant coursework

Brigham Young University logoBU

Brigham Young University

Bachelor of Science, Accounting

Completed a Bachelor of Science in Accounting, graduating in August 1999.

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