Chris Hardisty
@chrishardisty
Results-driven digital executive specializing in high-growth eCommerce and retail transformation.
What I'm looking for
I am a results-driven digital executive with 15+ years leading eCommerce businesses and P&L responsibility up to $250M+. I have driven double-digit revenue and profit growth for global brands through performance marketing, merchandising strategy, and scalable technology.
I build and mentor high-performing, cross-functional teams and lead large digital transformations—replatforms, OMS implementations, and centralized operations—that improve conversion, reduce costs, and scale international channels.
My recent roles include President & CEO of a private equity-backed brand where I led a full Shopify rebuild and launched a 3D ring customization platform, and senior executive engagements delivering record holiday growth and improved mobile conversion.
I am passionate about creating premium customer experiences that connect brand purpose to measurable business impact, and I focus on data-driven merchandising, CRM/loyalty, and modern eCommerce technology to deliver scalable results.
Experience
Work history, roles, and key accomplishments
President and CEO
Alexis Russell Jewelry
Sep 2023 - Mar 2025 (1 year 6 months)
Led strategic planning, merchandising, and operations for the private equity-backed Alexis Russell brand; directed a full Shopify rebuild and launched a 3D ring customization platform that increased online engagement and checkouts.
Digital Commerce Consultant
Self Employed
Oct 2021 - Jul 2023 (1 year 9 months)
Provided interim digital leadership and eCommerce strategy for multiple brands, including a 10-month SVP engagement at Kendra Scott driving double-digit holiday sales and EBITDA growth and improvements to Salesforce SFRA performance.
SVP eCommerce & Digital Marketing
Clarks Shoes
May 2019 - Sep 2021 (2 years 4 months)
Led digital transformation for Clarks DTC in the Americas, scaling combined revenue to $250M and doubling annual profits by optimizing performance marketing, centralizing customer care, and standardizing global operations.
VP Retail Stores & eCommerce
Lacoste
Jun 2017 - May 2019 (1 year 11 months)
Directed Lacoste's $250M DTC business across U.S., Canada, and Mexico, delivering double-digit comp growth, launching a CRM/loyalty program that tripled POS opt-ins, and implementing omnichannel features that drove ~10% incremental sales.
Vice President eCommerce
PUMA North America
Feb 2012 - Jun 2017 (5 years 4 months)
Scaled PUMA eCommerce from $20M to $75M (45% CAGR), led site replatform and OMS insourcing saving $2M annually, launched a 3P marketplace strategy adding 10% incremental sales, and improved mobile experience and testing programs.
Director Global eCommerce
The Timberland Company
Feb 2003 - Feb 2012 (9 years)
Grew Timberland's global online business from $11M to $35M, relaunched Timberland.com driving a 40% sales gain, expanded international eCommerce, and improved fulfillment efficiency to reduce delivery times by 24 hours.
Education
Degrees, certifications, and relevant coursework
Brigham Young University
Bachelor of Science, Accounting
Completed a Bachelor of Science in Accounting, graduating in August 1999.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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