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Chris Gorman

@chrisgorman

Paid Search Manager at CINC who managed a $22M ad program and built tools that made reporting and campaign decisions faster.

United States

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At Commissions Inc. (CINC), I managed $22M in annual ad spend across roughly 3,000 Google and Microsoft Ads campaigns. I optimized bidding and campaign settings to drive down cost per lead, contributing to the program’s industry-leading cost-per-lead.

I also built decision-support and automation tools the team still uses, including a keyword and market scoring model and reporting automation that cut a 5-to-10-minute report to about a minute. With Lake Life Designs, I created map-shape designs for 250+ lakes and built a Shopify store that peaked around $5K in weekly sales.

Experience

Work history, roles, and key accomplishments

Current

Founder & E-commerce Marketing

Current

Lake Life Designs

Jan 2019 - Present (7 years 8 months)

Solo-built e-commerce apparel brand for underserved lake communities, owning product, store, ads, and analytics end to end. Ran Google Ads and Shopping campaigns end to end, tuning bids to keep orders profitable at small-business scale.

Shopify Google Ads Google Shopping Ecommerce Conversion Tracking Keyword Research Product Feed Bid Management

Paid Search Manager

Commissions Inc. (CINC)

Jan 2017 - Jan 2026 (9 years)

Managed $22M in annual ad spend across roughly 3,000 Google and Microsoft Ads campaigns for lead generation, the largest individual book on the team. Built decision-support and automation tools, including a keyword and market scoring model and reporting automation that cut report time from 5-10 minutes to about a minute.

Google Ads Microsoft Ads Bid Optimization Dayparting Device Adjustment Target CPA CPC Keyword Scoring Market Scoring JavaScript Automation Report Automation AI Prompt Engineering

Web Analyst

Manhattan Associates

Jan 2013 - Jan 2017 (4 years)

Owned company-wide web analytics, including goal and funnel configuration, tracking implementation, and segmented reporting across international sites. Led SEO strategy and managed and optimized PPC campaigns and web content across multiple properties.

Web Analytics Google Analytics Goal Configuration Funnel Configuration Tracking Implementation Segment Reporting SEO PPC

Marketing & Design Manager

Promarketing Inc.

Built SEO and SEM products and 40+ websites, and served as the liaison between leadership and developers, translating business ideas into working systems.

SEO SEM Web Development Website Building Leadership Liaison

Search Engine Marketing Specialist

AT&T

Managed 500+ Google and Microsoft Ads campaigns and built 500+ landing pages for a national sales team, with weekly performance reporting through Salesforce.

Google Ads Microsoft Ads Landing Pages Salesforce performance reporting