Tanner Palmer

Owns paid search strategy, campaign execution, measurement, reporting, and client communication for DTC ecommerce, retail, beauty, healthcare, B2B, education, and local-service clients across Google Ads and Microsoft Advertising.

Managed Google Ads strategy and daily execution across a multi-client agency portfolio spanning ecommerce, consumer products, beauty, healthcare, higher education, B2B, and professional services. Doubled ROAS for a rare and vintage coin ecommerce account and rebuilt another constrained program to quadruple monthly investment while tripling return.

Led paid search strategy, experimentation, and client relationship management for high-profile DTC consumer brands. Tripled paid search return for The Outset through campaign restructuring, automated bidding improvements, audience refinement, ad copy testing, and landing-page analysis.

Owned paid search performance across ecommerce, retail, consumer products, automotive, B2B, healthcare, education, and local lead generation, with individual accounts exceeding $1M in monthly spend. Scaled Diesel Power Products from approximately $500K to $1M in monthly Google Ads investment while sustaining roughly 5x to 10x ROAS.

Advanced from SEO and paid social support into the primary in-house paid search role for a nationally recognized ecommerce company, managing Search, Shopping, Display, YouTube, remarketing, analytics, and landing pages. Built and optimized ecommerce acquisition campaigns that contributed millions of dollars in annual revenue and supported approximately 20% year-over-year net-revenue growth while m

Bachelor of Liberal Studies with a minor in Psychology from Montana State University, completed in 2014.