Daniel Russo

I’m a performance marketing leader currently serving as a PPC Manager at BW Retail Solutions, where I manage a $100k/month advertising budget and lead paid media strategies across Amazon, Google, Walmart & eBay. I focus on data-driven decision making and campaign optimization designed to protect both ACOS and margin goals.

In my current role, I’ve managed and coached a team of digital marketing specialists while rolling out a full advertising restructure. That effort lowered average ACOS across the account from 15% to 12% YoY, and I’ve continued improving how we store and implement data for more consistent optimization across 60+ product classifications.

I’ve also streamlined how work gets done by developing Excel macros that reduce reporting and campaign building time by ~30%. Across accounts, I build repeatable processes to speed up execution—especially when performance requires tight testing cycles and fast iteration.

Before this, I served as a Marketing & Operations Manager at Terraerial, where I developed new business opportunities through direct and online marketing and managed hiring and onboarding for new pilots. I secured an exclusive partnership for aerial services (driving $500,000+ in client revenue) and partnered with dozens of animal hospitals for drone search and rescue, while maintaining a WordPress site with SEO best practices and handling PPC campaigns in Google Ads & Analytics.