Open to opportunities

Chris Bash

@chrisbash

Message

I build scalable marketing operations and demand generation programs that drive growth.

United States

Message

What I'm looking for

I’m looking to lead scalable marketing operations, demand generation, CRM, and performance programs that align sales and marketing around measurable growth priorities.

I’ve led marketing transformation, demand generation, and revenue-growth programs for organizations including Dimensional Fund Advisors, Texas Public Charter Schools Association, U.S. Money Reserve, and O’Connell Robertson. My work has supported $1.7B in new business growth initiatives, helped grow AUM from $140B to $230B, and contributed to $60M in education facilities funding.

I build practical marketing infrastructure across CRM, automation, segmentation, campaign operations, analytics, and sales alignment. I also bring hands-on experience growing mission-driven communities, including a 4,500+ member platform built through digital engagement, partnerships, events, and lifecycle communications.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Branding Consultant

Current

Bash Branding & Marketing

Jan 2019 - Present (7 years 8 months)

Advises education, nonprofit, technology, and growth-stage organizations on marketing strategy, demand generation, CRM, audience acquisition, and scalable marketing programs. Develops customer segmentation, campaign workflows, messaging, content, and digital programs to improve engagement and conversion.

Marketing Strategy Demand Generation CRM Acquisition Marketing Customer Segmentation Campaign Flows Digital Marketing

Current

Founder & Chief Marketing Officer

Current

Exercise & Excess, LLC

Jan 2012 - Present (14 years 8 months)

Built and scaled community platform to 4,500+ members through organic growth strategies, content, partnerships, and engagement campaigns. Developed audience acquisition, retention, and lifecycle engagement programs supporting consistent participation and community growth.

Community Building Retention Lifecycle Marketing Partnerships Brand Management

Vice President of Marketing

U.S. Money Reserve

Jan 2023 - Dec 2023 (11 months)

Developed a Q4 marketing operating plan and performance framework to improve strategic prioritization, ROI visibility, and investment decisions across direct-response marketing programs. Led marketing operations, campaign planning, creative execution, and cross-functional workflows during an ownership transition.

Marketing Operations Campaign Planning Direct Response Marketing ROI Analysis Cross functional Leadership

VP, Board of Directors / Marketing & Communications Chair

Texas School for the Deaf Foundation

Jan 2018 - Dec 2023 (5 years 11 months)

Led marketing and communications strategy supporting awareness, donor engagement, community growth, and student-focused initiatives. Developed mission-driven storytelling, campaigns, and stakeholder communications connecting educators, families, donors, and community partners.

Marketing Strategy Donor Engagement Storytelling Stakeholder Communication

Director of Philanthropy & Marketing Strategy

Front Steps, Inc.

Jan 2021 - Dec 2022 (1 year 11 months)

Developed integrated marketing, fundraising, and donor engagement campaigns supporting organizational growth initiatives. Built messaging strategies and stakeholder communications during a period of organizational transition.

Fundraising Donor Engagement Marketing Strategy Stakeholder Communication

Corporate Director of Marketing

O'Connell Robertson

Jan 2020 - Dec 2020 (11 months)

Directed marketing and communications for an architecture/engineering firm serving K-12, higher education, and healthcare markets. Managed brand strategy, demand-support campaigns, proposals, PR, budgets, marketing operations, and cross-functional workflows.

Brand Strategy Marketing Operations Proposal Management Public Relations Budget Management

Director of Marketing

Texas Public Charter Schools Association

Jan 2015 - Dec 2019 (4 years 11 months)

Led marketing technology and engagement transformation from VoterVoice to NationBuilder, establishing more scalable audience, communications, and advocacy infrastructure while more than doubling the organization's contact database. Built statewide growth programs that more than doubled the supporter database through CRM migration, audience segmentation, digital campaigns, events, and targeted comm

CRM Migration Audience Segmentation Digital Campaigns Advocacy Thought Leadership

Senior Marketing Strategist & Creative Lead

Dimensional Fund Advisors

Jan 2007 - Dec 2015 (8 years 11 months)

Developed B2B marketing, sales enablement, and advisor-facing communications supporting AUM growth from $140B to $230B. Built positioning, content, and campaign strategies translating complex financial research into compelling customer narratives.

B2B Marketing Sales Enablement Content Strategy Positioning Financial Services