O Hidalgo
@chloepearson
Founder and principal marketing analytics consultant turning data into premium brand narratives with SQL, Tableau, and Python.
United StatesWhat I'm looking for
I turn ruthless analytics into premium brand narratives—building brand lore, market ecosystem insights, and data-driven strategies that connect directly with executive decision-making. As a Principal Consultant, I generate high-impact engagement (including 20k+ organic global impressions) by translating complex consumer and brand signals into clear, strategic direction.
My work blends marketing, consumer experience, and analytics across global CPG and enterprise engagements. I’ve architected automated lead-generation ecosystems with HubSpot/Salesforce (injecting $1M into the sales pipeline), standardized multi-channel premium brand positioning, and improved customer satisfaction, revenue, and conversion outcomes using Tableau, Python-driven insights, and rigorous research methods.
Experience
Work history, roles, and key accomplishments
Principal Consultant
Chloe Pearson Marketing Analytics
Jan 2026 - Present (5 months)
Conducted comprehensive market ecosystem analysis (e.g., e.l.f. Beauty) using proprietary brand lore frameworks, generating 20k+ organic global impressions and securing direct strategic engagement from the brand’s CMO.
Strategic Brand Consultant
JPMorgan Chase
Oct 2024 - Feb 2025 (4 months)
Orchestrated multi-channel communication strategies to reinforce premium brand positioning with Adobe Creative Cloud and HubSpot, driving a 30% increase in client response rates. Standardized global visual identity protocols in collaboration with creative agencies to maintain brand cohesion across digital and print touchpoints.
Education
Degrees, certifications, and relevant coursework
DePaul University
Bachelor's degree, Marketing/Marketing Management
Earned a Bachelor's degree in Marketing/Marketing Management with honors at DePaul University.
DePaul University
Master's degree, Business Analytics
Grade: Summa Cum Laude
Earned a Master's degree in Business Analytics, graduating Summa Cum Laude at DePaul University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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