Open to opportunities

Chinar Joshi

@chinarjoshi

Message

Fractional CMO advising founders on brand clarity, GTM strategy, and commercial growth.

India

Message

What I'm looking for

I’m looking for a fractional/strategy role where I can run focused 60–90-day brand & GTM sprints—align leadership, design communications and narrative systems, and turn budgets into measurable impact through clear KPI discipline.

I’m a senior executive leader and fractional CMO who helps founders, agencies, and leadership teams build brand clarity, sharpen GTM strategy, and set communications direction that drives commercial outcomes.

With nearly 20 years across Ogilvy, Wieden+Kennedy, IPG Mediabrands, Dentsu, and Havas across India and Southeast Asia, I’ve led accelerated regional trajectories—from General Manager to Managing Director and Chief Strategy Officer—typically through high-intensity 60–90-day cycles.

I focus on integrated message architecture and operating rhythm: fixing unclear positioning, defining audiences, strengthening narrative systems, and aligning marketing and sales teams around measurable KPI discipline.

My work has included managing USD 50M+ annual marketing budgets, contributing to $3,250 Cr booked inventory/pre-sales commitments, and helping teams deliver standout performance—such as leading Johnson & Johnson Malaysia’s media business to become J&J’s second-highest performing media market worldwide.

Experience

Work history, roles, and key accomplishments

Current

Managing Consultant

Current

Alchemist

Apr 2025 - Present (1 year 2 months)

Advised premium and luxury real estate developers on brand positioning, launch strategy, and market-facing communication across Delhi NCR. Supported launch planning for branded luxury portfolios (including Trump Residences, Elie Saab, Jacob & Co., and Armani Case) and partnered with sales/marketing to refine positioning, segmentation, and channel strategy.

Positioning Launch Strategy Market Communication Segmentation Stakeholder Management Channel Strategy

Fractional Head of Business

Altertype

Apr 2024 - Mar 2025 (11 months)

Helped shape a marketing communications consultancy combining brand and creative strategy with an integrated type foundry for digital and print applications. Oversaw agency operations end-to-end, expanded the client portfolio with brands including Chalet Hotels, Yezdi Motorcycles, and Citroën India, and built operating discipline across integrated strategy, delivery, and business development.

Communications Strategy Agency Operations Resource Allocation Business Development

Chief Strategy Officer & Head

Havas

Feb 2019 - Dec 2023 (4 years 10 months)

Owned strategy and creative services across BFSI, FMCG, energy, government, and e-commerce for clients including Maybank, AIA, PETRONAS, MDEC, Libresse, Drypers, Kawan Food, RHB, and AEON e-Commerce. Managed USD 50M+ annual marketing budgets, increased group billings by 10% through research/segmentation and market mix modelling, and advised PETRONAS and Essity on COVID-era and post-COVID communica

Strategic Planning Creative Services Leadership Market Research Segmentation

Managing Director

Vizeum Media Services

Sep 2017 - Jan 2019 (1 year 4 months)

Led Vizeum Malaysia’s pivot from a traditional media agency into an integrated digital marketing partner for clients including Abbott, Perodua, RHB, IKEA, and Nando’s. Managed a 45+ member communications team with ~USD 40M annual marketing communications budgets, revamped the operating model to improve efficiency and profitability, and drove market and business development for new client opportuni

Integrated Marketing Media Strategy Team Leadership Agency Operating Model Budget Management Market & Business Development

General Manager

IPG Mediabrands

Aug 2011 - Aug 2017 (6 years)

Built an accelerated leadership trajectory in Malaysia from Associate Strategy Director to General Manager while driving agency strategy, digital adoption, business development, and client growth during a major market transition. Led Johnson & Johnson Malaysia’s media business to become J&J’s second-highest performing media market globally and oversaw the regional launch of AJE Cola across India,

Business Development Digital Adoption SEO SEM Social Media Strategy Test Learn Deploy

Account Manager

Wieden+Kennedy

May 2009 - May 2011 (2 years)

Worked on Nokia’s global creative agency mandate across 48 emerging markets, supporting the brand’s fightback against entry-level Chinese mobile competitors. Managed planning, implementation, and rollout of Nokia’s global campaign playbook across these markets and coordinated with Nokia HQ stakeholders in London and Helsinki to translate market intelligence into rollout guidance.

Account Management Stakeholder Management Market Intelligence Project Planning Cross Market Coordination Communication Playbooks