Charles Hagon

At Vertex Roofing, I direct approximately $600K in annual marketing investment and build multi-market acquisition programs generating roughly 350 leads per month. I reduced customer acquisition cost 31%, from about $1,600 to $1,100, while improving lead quality.

I lead a four-person marketing team and provide operational leadership for appointment center and events teams. I manage agency and technology partners, negotiate contracts, and bring weekly KPI reporting and actionable recommendations to ownership.

Previously at Optum Home Solutions, I progressed from Marketing Specialist to Marketing Director while leading marketing strategy and business operations for a multi-million-dollar home improvement organization. I managed an approximately $800K budget, led call center and events teams, and grew Google reviews from approximately 75 to more than 350.

I improve how teams use CRM, reporting, sales technology, workflows, and practical AI tools such as ChatGPT. I enjoy partnering across sales, operations, customer service, and installation to remove friction and create scalable systems that support growth.