At Pacod, I reframed the go-to-market for its Digital Product Passport compliance SaaS around EU green-claims rules taking effect in September 2026, using that urgent need to open the passport sale. I also shape pricing and website messaging for Pacod QMS and lead thought-leadership content on EU sustainability regulation for fashion.
At Ideashift Global, I lead strategy and creative for clients including Cinnamon Hotels & Resorts and Lalan Leisure, and shape paid acquisition for a California-based lender. I built Node.js and Python pipelines for client strategy decks and proposals, including a 38-page deck for a three-property resort group. Previously, at NH Collection Colombo, I marketed the hotel through its rebrand and ran campaigns that delivered 2M+ organic reach.
