Sithira Dewasurendra

Manage AI transformation projects for a retail group, a life insurer, and a commercial bank using the Becoming AI-Native framework with CPMAI as the delivery method. Design delivery teams and assess tools.

Set up and led a GTM consulting firm, delivering 180+ projects for 110+ clients across 16 countries. Owned engagement economics and drove business development, bringing on 75+ SME accounts.

Owned the marketing roadmap, channel mix, KPI framework and go-to-market planning, tied to revenue and pipeline targets.

Growth strategy, positioning and partnerships for a US venture.

Creative strategy and brand identity for GTM campaigns.

Led group-wide growth strategy across IT services, cybersecurity managed services, and professional training. Led international expansion into the Nordics and UK, and launched a fleet management SaaS product.

Ran and owned the Sierra Transformation Program (Sierra Vision 2025) across five workstreams and three cross-cutting pillars. Created three strategic business units and brought Dell Technologies on board as a reseller partner.

Brought the first product line (multipurpose smart lamp poles for smart-city projects) to market and secured a Sri Lanka Telecom PLC partnership for countrywide deployment.

Established the company's first business line, a fleet management SaaS, in partnership with Sri Lanka Telecom PLC. Productised and launched Cybersecurity as a Managed Service and launched AION Campus with CertNexus and Kotelawala Defence University.

Led business development and digital marketing across five countries. Managed GTM partners and built the client onboarding process.

Supported the CMO on new business across construction, telecom and IoT. Drafted and finalised commercial agreements, MoUs and NDAs.

Campaign planning, trade marketing and a national consumer promotion for the Clogard brand.

Grade: CGPA 3.667/4.0

Activities and societies: Best Graduate Award (Valedictorian); High Distinctions in international business strategy, international marketing, international trade law and cross-cultural management; study programs in Japan and Vietnam.

Master of International Business from Monash University, Malaysia campus, graduating in 2017 as valedictorian with a CGPA of 3.667/4.0.

Bachelor of Business and Commerce from Monash University, majoring in Marketing and International Business, completed in 2015.

Competent Communicator certification from Toastmasters International, completed in 2014.

Certificate in Business Accounting from CIMA (UK), completed in 2013.