Chakib ABI AYAD
@chakibabiayad
I build reliable digital data collection, tracking governance, and analytics strategies across European organizations.
FranceWhat I'm looking for
I'm a Digital Adtech and web data consultant at Epsilon France, helping teams define analytics strategies, prioritize use cases, and improve how digital data is collected, processed, and used.
For Nissan West Europe, I led data-collection strategy across 27 countries and managed the Tracking/Tagging team. I owned tracking governance, tagging plans, GTM, data-layer practices, Consent Mode configurations, QA, and coordination across Business, Analytics, Data, UX, IT, MarTech, and agency teams.
I've delivered multi-site measurement audits and server-side tracking transition frameworks for an insurance-sector client, covering data layers, consent, GDPR compliance, data flows, documentation, and tracking standards. At Nestlé Purina PetCare Europe, I audited market data and analytics maturity and established shared governance, processes, and collaboration practices across European teams.
Earlier, I supported Google web-tracking implementations at Cognizant, including Google Ads, Analytics, Merchant Center, Google Tag Manager, conversion tracking, remarketing, ecommerce, and CMS tagging. I also developed and delivered training programs, backed by a Master's degree in software engineering.
Experience
Work history, roles, and key accomplishments
Chargé de définir les stratégies fonctionnelles dans l'Analytics, d'identifier les cas d'usage pertinents et d'optimiser l'organisation ainsi que les processus pour une efficacité opérationnelle accrue.
Accompagnement sur la collecte de données, son traitement, et son exploitation.
MISSION : Expert Digital Analytics Consultant – Server-Side Data Collection & Go
Secteur Assurance
Oct 2024 - Oct 2025 (1 year)
Mission de Senior Digital Analytics Consultant pour un acteur du secteur de l’assurance, avec un périmètre multi-sites. Intervention centrée sur l’évolution vers une architecture server-side, la gouvernance du tracking et la conformité data, afin de renforcer la qualité, la maîtrise et l’exploitation de la donnée digitale.
- Audit du dispositif de mesure sur plusieurs sites web : data layer, tagg
MISSION : Manager Tracking & Digital Analytics – Data Collection Strategy
Apr 2024 - Jun 2025 (1 year 2 months)
Responsabilité de la stratégie de data collection sur 27 pays pour un constructeur automobile. Management de l’équipe Tracking/Tagging et coordination entre les pôles Business, Analytics et Tech afin d’assurer une donnée fiable, structurée et directement exploitable pour la performance digitale.
- Management de l’équipe Tracking/Tagging (2–3 personnes) : organisation, priorisation, coordination t
MISSION : Senior Data & Analytics Consultant – Audit, Data Governance & Process
Oct 2023 - Mar 2024 (5 months)
Mission de Senior Data & Analytics Consultant au sein de Purina, avec un périmètre européen et un objectif d’harmonisation des pratiques data entre les marchés. Responsabilité de l’audit des approches analytics, de l’identification des blocages opérationnels et de la définition d’un cadre commun garantissant la cohérence, la qualité et la fluidité de la donnée entre équipes.
- Audit de la maturi
Worked as Customer Solutions Engineer at Commanders Act.
Collaborate with management to identify company training needs.
Schedule appropriate training sessions.
Oversee and direct seminars, workshops, individual training sessions, and lectures.
Plan and implement an effective training curriculum.
Supervise training budgets.
Prepare hard copy training materials such as module summaries, videos, and presentations.
Train and guide new employees.
Develop mo
Senior Process Executive at Google(Web Tracking Implementation Senior)
Jul 2021 - Jul 2022 (1 year)
Responsibilities covering French speaking countries:
-Consult with business clients to understand communication, marketing, and functional needs for websites
-Implement, Enable and Support Google services: Adwords, Analytics, Merchant Center, Google Tag Manager
- Tag implementation on CMS platforms: Wordpress, Prestashop, Magento, Joomla, Shoper, IAI Shop, WooCommerce, Redcart and others
- Tag I
Education
Degrees, certifications, and relevant coursework
Université Aboubekr Belkaid
Master en informatique, Ingénierie logicielle
2016 - 2019
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
Job categories
Skills
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