Open to opportunities

Vincent BES

@vincentbes

Message

I build compliant web analytics stacks, tagging plans, and actionable reporting.

France

Message

What I'm looking for

I'm looking to work on a comprehensive, well-managed data stack, including data warehousing and ETL processes, and to enhance multi-touch analyses with actionable marketing mix modeling.

At Synerweb, I drive web analytics projects from functional tagging plans and tool selection through customized reporting and ongoing client support.

I've delivered server-side tracking, Google Consent Mode, enhanced conversions, GA3-to-Matomo transitions, hybrid Looker Studio dashboards, CRO analyses, and technical tagging plans. I work across GTM, Matomo, GA4, Piwik Pro, Piano Analytics, and consent-management platforms while monitoring GDPR compliance.

I also manage projects and a small team, including training apprentices, while staying current on analytics trends and building toward comprehensive data stacks, warehousing, ETL, multi-touch analysis, and marketing mix modeling.

Experience

Work history, roles, and key accomplishments

Current

Web Analytics Project Manager

Current

Synerweb

Jan 2022 - Present (4 years 7 months)

Manages web analytics projects, guiding clients from functional tagging plans to customized reports, and providing ongoing support including GDPR compliance monitoring. Manages a small team and stays current with analytics trends.