Paula Romero
@paularomero
I drive digital growth through analytics, experimentation, and customer-focused consulting.
FranceWhat I'm looking for
I've advised enterprise clients at Converteo on customer experience, digital analytics, and conversion optimization. For Louis Vuitton, Orange Business Services, Antalis, Engie, and Danone, I turned journey analysis, dashboards, and experimentation into actionable business recommendations.
Previously, I managed e-commerce client growth at Ciblo.net and owned web analytics at Rent a Car, improving digital performance through reporting, marketing optimization, and stakeholder collaboration. I bring 7+ years of international experience connecting business needs, customer journeys, and data-driven action.
Experience
Work history, roles, and key accomplishments
Senior Consultant
Converteo
Jan 2022 - Dec 2024 (2 years 11 months)
Advised global enterprise clients on customer experience, digital analytics, and conversion optimization by partnering with senior business and technical stakeholders to achieve strategic business objectives.
Education
Degrees, certifications, and relevant coursework
Toulouse Business School
Master of Science, International Marketing Management
2016 - 2017
Pursued an International Marketing Management Master's degree at Toulouse Business School, a triple-accredited institution (EQUIS, AMBA, AACSB).
Universidad de los Andes
Bachelor of Business Administration, Business Administration
2012 - 2016
Earned a Business Administration degree from Universidad de los Andes, a triple-accredited institution (EQUIS, AMBA, AACSB).
Pontifícia Universidade Católica do Rio de Janeiro
Exchange Program, Business Administration
Participated in a Business Administration exchange program at Pontifícia Universidade Católica do Rio de Janeiro.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
Job categories
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