Catherine Hussey Williams

I’m a commercial partnerships and business development professional with more than 25 years’ experience building long-term client relationships, negotiating commercial agreements, and developing strategic partnerships across the UK, Europe and North America. I take a consultative approach to understand client needs, identify commercial opportunities, and deliver tailored solutions that create long-term value.

In my current role as a Product & Business Development Manager, I develop strategic partnerships with luxury hotels, Champagne houses, wineries and tourism suppliers across Europe. I negotiate commercial agreements—including rates, commission structures, payment terms and contractual arrangements—and I work closely with sales, marketing and operations to deliver commercially successful travel experiences.

Previously, as Head of Sales & Partnerships, I built strategic partnerships across the European travel and hospitality sector. I negotiated commercial agreements with hotels, wineries and destination partners, managed key partner relationships, and expanded the supplier network across multiple markets.

Earlier in my career in the USA, I managed consultative business development across a multi-state territory and supported hotel management teams with tailored workforce solutions, using Salesforce CRM to prepare proposals, negotiate agreements and manage opportunities. I also led grassroots recruitment, training and coaching in Spanish while providing operational support to site teams, and I handled hotel and supplier contract negotiations in Paris as well as villa owner agreements across France and Spain.