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chris deveney

@chrisdeveney

Sales and business development professional combining consultative selling with analytics to grow revenue.

Australia
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What I'm looking for

I’m looking for a business development role where I can drive B2B revenue through consultative selling, strategic vendor/partner management, and data-driven decisions—building pipeline, closing deals, and delivering clear commercial results.

I’m a motivated, results-driven sales and business development professional with 5+ years of experience in IT reseller and vendor management. I build strategic partnerships, drive pipeline growth, and deliver commercial success by blending relationship management with consultative selling in dynamic sectors.

At Softcat, I returned as a Vendor Alliance Executive (Business Development) managing Dell across Southern UK, acting as a key link between Dell and Softcat sales teams. I developed sales strategies and joint business plans, supported deals from £50K to £10M, and delivered product training and marketing support—consistently meeting MBOs and earning Employee of the Quarter.

I rely on data to improve performance, analysing and presenting insights using PowerBI, Excel, HG Insights, and Salesforce. I also introduced initiatives like the Podding initiative mapping 25 top enterprise accounts and launched Vertical Selling to secure £800K+ new business, while “Speed Dating” storage sales sessions added £3M+ to pipeline and £1M+ closed.

Beyond IT, I’ve expanded my business mindset through Akros Development, working hands-on across live construction sites and using Archistar to identify and assess development sites. I’m currently on a career sabbatical traveling and networking—already generating 6 new clients in 1 month and 1 renewal—because I enjoy turning relationships into measurable outcomes.

Experience

Work history, roles, and key accomplishments

SO

Vendor Alliance Executive

Softcat

Dec 2021 - Feb 2025 (3 years 2 months)

Managed Dell across Southern UK, developing joint sales strategies and supporting deals from £50K to £10M. Launched Vertical Selling securing £800K+ new business and added £3M+ to pipeline (£1M+ closed), while managing a £1M annual incentive budget for marketing, rewards, and merchandising.

Education

Degrees, certifications, and relevant coursework

Peter Symonds College logoPC

Peter Symonds College

A Level, Business

Grade: C

Completed A Levels including Business (grade C). Also completed a Double Sport Diploma with Distinction* outcomes.

Peter Symonds College logoPC

Peter Symonds College

Double Sport Diploma, Sport

Grade: Distinction*

Completed a Double Sport Diploma and achieved Distinction* outcomes.

Swanmore College Centre of Excellence logoSE

Swanmore College Centre of Excellence

GCSE, GCSEs

Grade: 9 GCSEs A*–C (English B, PE B, Maths C)

Achieved 9 GCSEs A*–C including English (B), PE (B), and Maths (C).

Tech stack

Software and tools used professionally

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