Carol Joshua
@caroljoshua
Brand marketing manager who drives measurable growth through digital storytelling.
United StatesWhat I'm looking for
I’m a dynamic Brand Marketing Manager with a fervent passion for digital marketing, where I combine strategic storytelling with cutting-edge technology to deliver impactful results. At my current role, I interpret market and customer data to shape marketing initiatives, helping enhance brand recognition by 20% across African target markets, and I re-engineer multi-channel marketing workflows to achieve a 95% customer retention rate.
I also secure growth by aligning organizational goals with funding criteria—successfully securing over $50,000 in grants—and by running A/B testing across SEO, PPC, and email marketing to optimize engagement, boosting website traffic by 40%, generating 300+ leads, and driving 25% growth in customer acquisition. Previously, as a Business Development Manager, I grew new client acquisitions by 30%, increased revenue from existing accounts by 20%, and streamlined operations with CRM automation to reduce administrative tasks by 30% while improving productivity by 20%.
Experience
Work history, roles, and key accomplishments
● Interpreted market and customer data using research tools to perform a market needs assessment, informing strategic marketing initiatives that enhanced brand recognition by 20% across African target markets.
● Re-engineered business processes across multi-channel marketing platforms (social media, email, website) to optimize customer communication, applying business process re-engineering and
● Developed and executed strategic business growth initiatives by conducting in-depth market research and leveraging trend forecasting to align with evolving customer demands, resulting in a 30% increase in new client acquisitions within 12 months.
● Conducted root cause analysis of client portfolio performance and uncovered unmet service opportunities, which informed a strategic planning approac
- During my 3-month internship at Old Mutual Insurance, I developed a comprehensive understanding of various insurance products, including life, health, and general insurance, by analyzing their features and market positioning.
- I learned and applied effective marketing strategies, tailoring promotional efforts to different customer segments through targeted communication and personalized mess
● Ensured the accuracy and precision of experiments and equipment through calibration and testing by rigorously following defined protocols, resulting in a 25% increase in experimental reliability and a 20% decrease in mistakes.
● Collaborated in analysing and interpreting experimental data to provide significant insights for research results, working with scientists to enhance data accuracy by 30
IT PROGRAM (SIWES)
- Assisted in conducting routine laboratory tests and experiments under the supervision of senior lab technicians, ensuring accurate and timely results for patient diagnostics.
- Prepared and handled laboratory samples, including blood and tissue, while maintaining strict hygiene and safety protocols to prevent contamination.
- Operated and maintained essential lab equipment,
Education
Degrees, certifications, and relevant coursework
University of Ilorin, Nigeria
B.sc, Biochemistry
2013 - 2017
University of Ilorin
Bachelor of Science, Biochemistry
2013 - 2017
Completed a Bachelor of Science degree in Biochemistry from the University of Ilorin between 2013 and 2017.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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