Open to opportunities

Vivian Mbugua

@vivianmbugua

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Communication and PR professional driving engagement and impact.

Kenya

Message

What I'm looking for

I seek a communications role at an impact-driven organization where I can lead content strategy, strengthen media and stakeholder relations, run high-impact events, and grow digital engagement while contributing to sustainability and inclusion.

I am a Communication and Public Relations practitioner focused on marketing growth, stakeholder engagement, and project execution across non-profit and community-driven initiatives. I specialize in content strategy, media relations, and event coordination that deliver measurable results.

In volunteer and freelance roles I have increased event attendance by 20%, reduced event expenses by 15%, and boosted social media engagement and followers by up to 50% for client and internship projects. I combine research, reporting, and data tracking to inform communication strategy and measure impact.

I have supported digital campaigns, press outreach that secured multi-publication coverage, and managed remote workflows using tools such as Canva, Google Workspace, Notion, Slack, and Hootsuite. I also have hands-on experience teaching digital literacy and coordinating community-focused programs.

I am seeking opportunities with mission-driven African organizations focused on impact, sustainability, and digital inclusion where I can contribute to communications strategy, stakeholder engagement, and growth-oriented campaigns.

Experience

Work history, roles, and key accomplishments

Current

Virtual Assistant & Social Media Support

Current

Freelance

Jan 2023 - Present (3 years 5 months)

Provided remote administrative and social media support including data entry, email campaign list cleaning, reporting, scheduling, and client correspondence to improve outreach accuracy and operational efficiency.

Google Sheets Google Workspace Data Entry Reporting Social Media Management Scheduling Remote Collaboration

Current

Events Manager

Current

Project Digital Impact Foundation

Sep 2022 - Present (3 years 9 months)

Planned and executed community digital literacy and empowerment events, increasing attendance by 20% and reducing event expenses by 15% while managing volunteer teams and logistics.

Event Planning Volunteer Management Community Outreach Budgeting Microsoft Office Canva Stakeholder Engagement Program Coordination

Communication & PR Intern

Women on Boards Network Kenya

May 2024 - Jul 2024 (2 months)

Developed social media content and press materials, contributing to a 20% engagement increase, 50% follower growth, and media coverage across five major publications while supporting fundraising events.

Media Relations Press Materials Social Media Management Market Research event support Reporting Analytics

Radio Host

MU FM

Sep 2023 - Dec 2023 (3 months)

Hosted and scripted talk shows focused on current affairs and youth empowerment, promoted university initiatives on-air, and engaged diverse audiences through interactive programming.

Audience Engagement Public Speaking Content Promotion Event Promotion

Social Media Manager

Freelance Projects

Jan 2022 - Dec 2023 (1 year 11 months)

Created and scheduled multi-platform content, managed community engagement, and used analytics to optimize strategy, driving up to 20% increases in page engagement for selected clients.

Content Strategy Community Management Canva Analytics Hashtag Research performance reporting

Communication Intern

Ministry of ICT, Kenya

Mar 2023 - Jun 2023 (3 months)

Drafted newsletters and internal communications, conducted staff satisfaction surveys and compiled reports, and supported digital communications for government training sessions.

Internal Communications Survey Design Report Writing Digital Communication Microsoft Office

Education

Degrees, certifications, and relevant coursework

Moi University

Bachelor of Science, Communication and Public Relations

2021 -

Activities and societies: Class Representative; coursework projects in media relations and digital PR

Pursuing a Bachelor of Science in Communication and Public Relations with coursework in media relations, strategic communication, corporate social responsibility, and digital PR; served as Class Representative.