Caroline Morette

Work with brands, entrepreneurs and small businesses on digital strategy, online positioning, branding, content structure, website direction and AI-powered automations. Support projects from idea to execution, helping businesses improve their digital presence, organize workflows and communicate their value more clearly online. Key areas include brand strategy, UX/UI direction, website planning, co

Played a key role as part of the founding team, driving business growth through the implementation of effective CRM strategies to secure high-value deals and establish long-term client partnerships. Built and managed a robust pipeline of qualified leads, converting prospects into engaged customers through tailored consultations. Presented innovative Mergers & Acquisitions (M&A) solutions in privat

Strategised and executed full-funnel campaigns across Meta (FB/IG) and Google Search/Display. Focused on ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) optimisation through data-led insights. Responsible for creating the vision, strategy, and infrastructure that power the business. Leading all operations from concept to execution, ensuring efficiency, profitability, and long-term scalabi

Ensuring that crew resources are managed in the most efficient and cost effective way, in compliance with documented statutory and regulatory requirements. Prioritising safety and punctuality in all crewing decisions. Maintaining and developing a professional standard of relations with Crew, other Line Departments and fellow team members. Ensuring  that all crew duties are accurately maintained in

Being the point of contact and direction to all airports network. Identification, highlighting and immediate resolution of under-performance by airports in the areas of punctuality, ancillary revenue collection, safety and security.

Assisted passengers during boarding and disembarkation, providing special assistance when needed. Coordinated with flight dispatchers and cabin crew following the airline's procedures. Verified lpassengers' documentation as per destination requirements. Managed ticketing services, including ticket sales, reservation changes, and fee collection. Issued boarding passes and baggage tags while provid

Financial Accounting, Systems in Business, Marketing Perspectives, Global Organizations & HRM, Economics, Statistics & Data Analysis, Marketing Tools & Analysis, Organizational Behavior, Leadership and Management, Legal Issues in Business, Management, Employability and Enterprise Skills, Management Accounting, Consumer Behaviour, Contemporary Management, Systems Analysis and Design, Managerial and

Analysis and Competitive Forces, Competitive Advantage and Sustainable Competitive Advantage, Resource-Based View and Core Competencies, Sum of the parts Analysis, Corporate Advantage, Diversification, Synergies, Divestiture, Innovation and Technology Strategy, Corporate Headquarters, Strategic Alliances, Strategic Marketing and Branding, Financial Analysis, Uncertainty Perspective, Strategic Plan

Human Factors in Civil Aviation, Regulation of Civil Aviation, Regulation of the Aeronaut Profession, Labor and Social Security Law of the Aeronaut, Flight Safety, Theory of Flight, Air Navigation, Meteorology, Firefighting, Aviation Security Measures and Procedures, Aeronautical Law, Political Atlas, Organization of Air Transport, Airport Authorities, Airport Organization Chart, Airline Operation

Bachelor of Arts (Hons) in Business Management with coursework covering financial accounting, marketing, economics, and strategic management.

Focused on corporate strategy, competitive analysis, and strategic decision-making.

Studied English language.

Completed IELTS preparation course.