
Stephanie Páez
@stephaniepez
Digital marketing specialist at Kulture who optimized conversion funnels and analyzed SEO, SEM, and campaign channels to improve ROI.
What I'm looking for
At Kulture, I optimized conversion funnels and analyzed SEO, SEM, display, social media, and email marketing to drive traffic and improve ROI.
I'm transitioning from tourism and airline work into digital marketing, building on my digital marketing master's and training in SEO, SEM, and web analytics. I also reviewed and tagged digital content at TIK TOK, applying policy rules to support a safe and engaging online community.
Experience
Work history, roles, and key accomplishments
Care Coordinator
Caremark Ireland
Jun 2026 - Present (4 months)
Responsible for staff scheduling, recruitment support, client and employee record management, compliance administration, payroll support, and ensuring continuity of care services.
Labour Planner
Keelings HQ
Sep 2025 - May 2026 (8 months)
Led workforce planning and labour forecasting to support multi-site operational efficiency. Ensured compliant workforce scheduling aligned with Working Time legislation and business demands.
Reviewed and tagged digital content with precision, applying policy rules to maintain a safe, engaging, and trustworthy online community.
Customer Experience Coordinator
Norwegian
Sep 2019 - Jan 2025 (5 years 4 months)
Handled bookings, schedule changes, and cancellations. Arranged hotel accommodations for disrupted passengers and provided real-time assistance through social media and live chat platforms.
Digital Marketing Specialist
Kulture
Oct 2022 - Dec 2022 (2 months)
Optimized conversion funnels and analyzed SEO, SEM, Display, Social Media & Email Marketing to drive traffic and improve ROI.
Crew Training Analyst
Norwegian
Sep 2019 - May 2020 (8 months)
Ensured crew documentation compliance and operational readiness. Planned and adapted training schedules to meet operational demands, coordinating with cross-functional teams.
Gathered and analyzed data from multiple systems to build strong EU261 case files. Reviewed and processed customer claims with precision, ensuring compliance and high-quality resolution.
Delivered personalized service while managing bookings and rental contracts. Actively upsold mobility solutions, contributing to revenue growth and ensuring policy compliance.
Customer Support & Operations
Socialcar
Dec 2015 - Jun 2016 (6 months)
Managed day-to-day operations of the peer-to-peer car rental platform. Oversaw booking flow, user verifications, and incident resolution, contributing to improved user experience.
Streamlined order processing and inventory management of office supplies, ensuring operational efficiency and cost control. Coordinated meeting room setups based on client requirements.
Sales Executive
Enterprise
Jul 2013 - Mar 2014 (8 months)
Provided exceptional customer service throughout the rental process, from reservations to vehicle returns. Promoted additional products and services, contributing to branch revenue growth.
Sales Executive
Avis Budget
Sep 2011 - Jan 2013 (1 year 4 months)
Managed customer interactions and closed vehicle rental sales in a fast-paced environment. Promoted additional products and services, consistently exceeding sales targets.
Booking Coordinator
Ayre Hotel
Jan 2009 - Mar 2010 (1 year 2 months)
Managed individual and group reservations via phone, email, and online platforms, ensuring accurate data entry and optimal occupancy rates. Provided personalized service to guests.
Receptionist
Els Avets Hotel
May 2008 - Oct 2008 (5 months)
Welcomed guests, managed check-in and check-out procedures, and provided information on hotel services and local attractions. Handled bookings and resolved guest inquiries.
Education
Degrees, certifications, and relevant coursework
La Salle Universidad Ramon Llull
Search Engine Marketing SEO, SEM and Web Analytics Course, Digital Marketing
2025 - 2025
Completed a course in search engine marketing covering SEO, SEM, and web analytics.
La Salle Universidad Ramon Llull
Java Foundations Programming Course, Computer Science
2025 - 2025
Completed a Java foundations programming course.
Universidad de La Rioja
Master in Digital Marketing, Digital Marketing
2022 - 2023
Pursued a Master in Digital Marketing.
Universidad de Barcelona
Travel & Tourism Management, Travel and Tourism Management
2012 - 2016
Studied Travel and Tourism Management.
Availability
Location
Authorized to work in
Salary expectations
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