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Caroline de SouzaCS
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Caroline de Souza

@carolinedesouza

Business transformation and PMO consultant at CS Consulting and Advisory who improved qualified leads by 100% through CRM transformation.

Brazil
Message

At CS Consulting and Advisory, I translate business priorities into transformation roadmaps and lead projects across process improvement, CRM implementation, digital workflows, and customer experience. For a real estate company, I aligned Sales and Marketing, introduced performance KPIs, and improved qualified leads by 100% and sales by 15%.

At SANCRIS, I led business and digital transformation across three business units. I digitised all marketing workflows using Agile practices and Asana, increasing productivity by 70%, and helped deploy an AI-powered chatbot that reduced customer response time by 88%.

At BeMark, I managed more than 10 client accounts and delivered projects across branding, digital marketing, and campaigns. I helped AMO Real Estate reach 100% rental occupancy across approximately 800 units through data-driven creative and targeted media.

Earlier, at HAVAN, I doubled campaign output and supported more than 15 store openings. I also coordinated the Parada Havan launch, which attracted more than 30,000 visitors on launch weekend and increased brand awareness by 200%. I hold an MBA in Business Management and am currently pursuing PMP certification.

Experience

Work history, roles, and key accomplishments

TR

Communications Project Manager

TV RECORD

Sep 2011 - Mar 2014 (2 years 6 months)

Managed end-to-end delivery of communication and editorial projects for NDTV, the second-largest TV channel in Brazil.

Education

Degrees, certifications, and relevant coursework

PU

PUC/RS

MBA, Business Management

MBA in Business Management from PUC/RS, Brazil, completed in 2022.

UN

UNIVALI/SC

Bachelor's Degree, Communication and Media Studies

Bachelor's Degree in Communication and Media Studies from UNIVALI/SC, Brazil, completed in 2006.

Tech stack

Software and tools used professionally

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