Product Designer role on a B2B SaaS or enterprise product team, owning end-to-end flows from discovery to handoff, evolving the design system and building AI-augmented design workflows. I value research-driven decisions, close work with engineering, and measuring design impact through business metrics.
Camila Proficio
@camilaproficio
Product Designer focused on B2B SaaS and enterprise UX: design systems, complex operational flows, and AI-augmented design workflows.
What I'm looking for
Product Designer with 6+ years in design - the last two focused on digital products - and a background in business. I specialize in B2B SaaS and enterprise UX: design systems, complex operational flows, and research-driven redesigns for fintech (Banco BV) and logistics tech (Frenet / Skydropx Group).
At Frenet I co-lead an AI-first design culture initiative, building AI-augmented workflows (Claude, Figma MCP, Lovable, Vercel) that cut time-to-prototype from ~2 days to hours. I encode design systems, UX writing guidelines and handoff standards as AI-readable Skills, and ship functional, interactive prototypes for stakeholder presentations and developer handoff.
Previously I led the 3-month redesign of BV Conecta, an enterprise knowledge base used by Banco BV’s Customer Success operation, running quantitative research with 100+ operators plus field shadowing, and mapping operator journeys against AHT, FCR and CSAT.
My earlier career in business (Financial & Marketing Analyst at PepsiCo) helps me translate design decisions into business metrics. Portuguese native, fluent English (C1), basic Italian. Open to remote roles.
Experience
Work history, roles, and key accomplishments
Product Designer
Frenet
Jan 2026 - Present (8 months)
Co-lead an AI-first design culture initiative endorsed as a model for the LatAm design org. Built an AI-augmented workflow (Claude + Figma MCP, Vercel) encoding the design system, UX writing and handoff standards as AI-readable Skills, cutting time-to-prototype from ~2 days to hours. Design end-to-end flows for the freight management SaaS, from discovery to developer handoff.
Led the 3-month redesign of BV Conecta, an enterprise knowledge base used by Banco BV's Customer Success operation, earning a formal recommendation from leadership. Ran quantitative research with 100+ operators plus field shadowing, mapped operator journeys against AHT, FCR and CSAT, and delivered UX guidelines within compliance and legacy-system constraints.
UX/UI Designer
Creative Pathways Agency
May 2024 - Sep 2025 (1 year 4 months)
Designed landing pages, multi-platform interfaces and high-fidelity responsive prototypes for B2B and B2C clients across markets. Built component-based UI systems and user flows that improved clarity, scalability and consistency. Conducted UX research and usability testing to validate interaction patterns and inform client product strategy.
Graphic Designer
Alles Brindes
Jan 2020 - Dec 2023 (3 years 11 months)
Produced catalogs, promotional materials and digital media for a B2B promotional products company, supporting +25% sales growth; streamlined editorial processes for 30% faster content delivery.
Analyzed P&L and ROI data with marketing, sales and finance teams, delivering insights that reduced operations costs; built dashboards and reports in Tableau and Power BI.
Education
Degrees, certifications, and relevant coursework
PUCRS - Pontifical Catholic University of Rio Grande do Sul
Postgraduate Certificate, UX Design (Digital Products & Technology)
2025 - 2026
Coursera (Google)
Google UX Design Professional Certificate, UX Design
2025 - 2025
UniSant'Anna - Centro Universitario Sant'Anna
Bachelor of Arts, Business Administration & Marketing
2014 - 2018
McGill University
Certificate, Business & Professional Communication
2016 - 2016
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
camilaproficio.framer.websiteSalary expectations
Social media
Job categories
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