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Carolina Rodriguez

@carolinarodriguez6

Regional sales and business development professional at Bruna Group / In2Sales, Inc., managing 60+ manufacturers and US$1M in annual sales.

Guatemala

Message

At Bruna Group / In2Sales, Inc., I manage more than 60 manufacturing companies across Central America, with average annual sales of US$1 million and 15% growth. I develop B2B business in chemicals, industrial products, and packaging materials, and have brought products to customers who previously bought from other suppliers.

At Tulum, S.A. (Toallas Faxel), I increased monthly sales from approximately Q7 million to Q10 million and led regional sales across Central America and the Caribbean. My earlier work at Epson Latam included growing regional sales by approximately 15% and expanding distributor coverage in Guatemala, El Salvador, and Honduras.

Experience

Work history, roles, and key accomplishments

Desarrollo de Mercados – Centroamérica

Bruna Group / In2Sales, Inc.

Oct 2022 - Sep 2026 (3 years 11 months)

Managed over 60 manufacturing companies with average annual sales of US$1 million and 15% growth. Developed new clients and recovered accounts in Guatemala, El Salvador, Honduras, and Nicaragua.

B2B Sales Business Development Key Account Management Prospecting Negotiation Product Introduction Market Expansion Raw Materials and Chemicals Industrial Products Packaging Materials

Gerente Comercial Regional – Centroamérica y El Caribe

Tulum, S.A. (Toallas Faxel)

Jan 2019 - Jan 2022 (3 years)

Increased monthly sales from approximately Q7 million to Q10 million (+43%), exceeding annual targets. Led 10 direct collaborators and developed online sales channel and new distributors across the region.

Sales Management Team Leadership Channel Development Retail Wholesale Institutional Sales Online Sales International Sales Product Introduction Account Recovery

Gerente de Cuentas Clave – Canales de Venta Regional

Epson Latam

Jun 2014 - Jan 2018 (3 years 7 months)

Increased regional sales by approximately 15%, meeting annual goals. Expanded distributor network in Guatemala, El Salvador, and Honduras and drove introduction of new printing lines.

Key Account Management Channel Development Distributor Management Sales Growth Product Introduction B2B Sales Prospecting Events Showrooms

Jefe de Ventas y Administrativo

Trim Solutions International

Nov 2004 - Oct 2013 (8 years 11 months)

Increased sales by approximately 15-20%, regularly achieving commercial targets. Managed B2B clients in the maquila and apparel sector and led a team of 4 collaborators.

Sales Management B2B Sales Team Leadership Import Processes Inventory Management Sales Forecasting Reporting Client Management

Coordinadora de Ventas

Notions International

Jul 2001 - Oct 2004 (3 years 3 months)

Managed sales team, developed B2B clients, and grew product portfolio. Provided key account attention in the textile industry.

Sales Management B2B Sales Key Account Management Portfolio Growth Textile Industry

Gerente de Marca

Bic de Guatemala, S.A.

Feb 1999 - Feb 2001 (2 years)

Responsible for sales and marketing of BIC and Sheaffer brands, supervising 2 collaborators and managing distributor relationships. Led introduction of new products and relaunch of Sheaffer fine pens line.

Brand Management Sales Marketing Distributor Management Product Introduction Team Supervision Promotional Products