CBCarol Bicknell
@carolbicknell
Digital marketing specialist focused on storytelling, web management, and audience engagement.
United StatesWhat I'm looking for
I am a digital marketing specialist with a strong foundation in storytelling, web management, and public relations, grounded in formal training with a Master's in Leadership Development and a BS in Communication.
Over the past several years I have built and managed websites, led digital marketing campaigns, and overseen web content and schedules for educational and professional organizations, most recently at RJL Solutions and Saint Mary-of-the-Woods College.
I have experience in web development/marketing, content strategy, and team leadership—work that includes rebuilding websites, managing student media operations, and guiding orientation teams.
I bring a collaborative, creative approach to digital communications and a track record of improving online presence and engagement through thoughtful content, technical upkeep, and cross-functional coordination.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
RJL Solutions
Jul 2025 - Present (7 months)
Manage digital marketing campaigns and channels for RJL Solutions, improving online engagement and executing content strategy across web and social platforms.
Digital Marketing Manager
Saint Mary-of-the-Woods College
Jul 2022 - Jul 2025 (3 years)
Led digital marketing and web strategy for the college, overseeing campaigns and improving digital presence over a three-year period.
Web Manager
MBS Communications
Jun 2021 - Jul 2022 (1 year 1 month)
Managed website content and web operations, improving site maintenance and content workflows during tenure.
Student Media Assistant
Syc Creations
Oct 2017 - May 2021 (3 years 7 months)
Produced media content and maintained schedules and website updates to support student media operations.
IUWelcome Team Leader
Indiana State University
May 2019 - Jul 2019 (2 months)
Led orientation teams for incoming freshmen, guiding new students through orientation and answering questions to improve onboarding experience.
HDWeb Development/Marketing Intern
Heartland Dental
Jun 2018 - Mar 2019 (9 months)
Supported web development and marketing initiatives, contributing to site updates and digital marketing tasks over a 10-month internship.
Public Relations Specialist
Walks Auto Body Inc
May 2018 - Jun 2018 (1 month)
Rebuilt company website and executed short-term marketing efforts to refresh online presence and communications.
Education
Degrees, certifications, and relevant coursework
SCSaint Mary-of-the-Woods College
Master's degree, Leadership Development
2023 - 2024
Completed a Master's degree in Leadership Development focusing on leadership theory and practice from February 2023 to March 2024.
IUIndiana State University
Bachelor of Science, Communication
2017 - 2021
Earned a Bachelor of Science in Communication with coursework in public relations, media studies, and a minor in marketing from 2017 to 2021.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Portfolio
caschu996.wixsite.com/mediaresumeJob categories
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