Carol Bicknell

CB

Open to opportunities

Carol Bicknell

@carolbicknell

Digital marketing specialist focused on storytelling, web management, and audience engagement.

What I'm looking for

I seek a collaborative role where I can lead digital storytelling and website strategy, grow audience engagement, and contribute to a supportive team with opportunities for leadership and impact.

I am a digital marketing specialist with a strong foundation in storytelling, web management, and public relations, grounded in formal training with a Master's in Leadership Development and a BS in Communication.

Over the past several years I have built and managed websites, led digital marketing campaigns, and overseen web content and schedules for educational and professional organizations, most recently at RJL Solutions and Saint Mary-of-the-Woods College.

I have experience in web development/marketing, content strategy, and team leadership—work that includes rebuilding websites, managing student media operations, and guiding orientation teams.

I bring a collaborative, creative approach to digital communications and a track record of improving online presence and engagement through thoughtful content, technical upkeep, and cross-functional coordination.

Experience

Work history, roles, and key accomplishments

RS

Current

Digital Marketing Specialist

Current

RJL Solutions

Jul 2025 - Present (11 months)

Manage digital marketing campaigns and channels for RJL Solutions, improving online engagement and executing content strategy across web and social platforms.

Digital Marketing Content Strategy SEO Social Media Google Analytics Email Marketing CMS Adobe Creative Suite

SC

Digital Marketing Manager

Saint Mary-of-the-Woods College

Jul 2022 - Jul 2025 (3 years)

Led digital marketing and web strategy for the college, overseeing campaigns and improving digital presence over a three-year period.

Digital Marketing SEO Content Creation Social Media Google Analytics Project Management

MC

Web Manager

MBS Communications

Jun 2021 - Jul 2022 (1 year 1 month)

Managed website content and web operations, improving site maintenance and content workflows during tenure.

CMS HTML CSS Content Editing SEO Analytics Cross Functional Collaboration

SC

Student Media Assistant

Syc Creations

Oct 2017 - May 2021 (3 years 7 months)

Produced media content and maintained schedules and website updates to support student media operations.

Content Production Scheduling Social Media Team Collaboration

IU

Welcome Team Leader

Indiana State University

May 2019 - Jul 2019 (2 months)

Led orientation teams for incoming freshmen, guiding new students through orientation and answering questions to improve onboarding experience.

Leadership Onboarding Public Speaking Event Coordination Customer Service

HD

Web Development/Marketing Intern

Heartland Dental

Jun 2018 - Mar 2019 (9 months)

Supported web development and marketing initiatives, contributing to site updates and digital marketing tasks over a 10-month internship.

Web Development Digital Marketing HTML CSS Content Management SEO Marketing Support

WI

Public Relations Specialist

Walks Auto Body Inc

May 2018 - Jun 2018 (1 month)

Rebuilt company website and executed short-term marketing efforts to refresh online presence and communications.

Public Relations Marketing Content Writing CMS Client Communication

Education

Degrees, certifications, and relevant coursework

SC

Saint Mary-of-the-Woods College

Master's degree, Leadership Development

2023 - 2024

Completed a Master's degree in Leadership Development focusing on leadership theory and practice from February 2023 to March 2024.

IU

Indiana State University

Bachelor of Science, Communication

2017 - 2021

Earned a Bachelor of Science in Communication with coursework in public relations, media studies, and a minor in marketing from 2017 to 2021.

Tech stack

Software and tools used professionally

Gmail

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