Samantha Webb
@samanthawebb
Digital Marketing & Communications Specialist
What I'm looking for
As a seasoned marketing and communications professional, I leverage my expertise in social media marketing, digital advertising, and copywriting to drive brand awareness and growth. With a strong background in content creation, project management, and team collaboration, I excel in fast-paced environments and thrive in roles that require creativity, strategic thinking, and attention to detail.
Throughout my career, I have developed a unique ability to craft compelling narratives, manage multiple projects simultaneously, and provide exceptional support to cross-functional teams. My passion for digital marketing and communications is evident in my work, and I am committed to staying up-to-date on the latest trends and best practices in the industry.
With a strong educational foundation in Communications, Media & Broadcasting from Appalachian State University, I am confident in my ability to make a meaningful impact in any organization. I am excited to bring my skills and experience to a new role and contribute to a team that shares my passion for innovative marketing and communications strategies.
Experience
Work history, roles, and key accomplishments
Marketing and Communications Specialist
ALO SOLUTIONS
Jan 2023 - Present (2 years 4 months)
Managed marketing content, projects, and sales enablement initiatives for a start-up healthcare company. Provided support to business development and corporate strategy teams with sales collateral and digital marketing campaigns to increase brand awareness.
Social Media Community Manager
ADVANCE AUTO PARTS, INC.
Apr 2022 - Dec 2022 (8 months)
Increased brand awareness through organic social media strategies, advised digital marketing team on social media content and trends, and implemented social media strategies to grow engagement and customer base.
Asst. Marketing & Communications Manager
HÄFELE AMERICA CO.
Jan 2021 - Apr 2022 (1 year 3 months)
Developed corporate messaging, social media content, and other various marketing collateral for a national hardware and woodworking customer base, with a focus on business-to-business marketing.
News Producer
SPECTRUM NEWS
Jul 2019 - Jan 2021 (1 year 6 months)
Wrote, edited, and produced news stories for broadcast across four market areas in North Carolina.
News Producer
WJHL-TV
May 2018 - Jul 2019 (1 year 2 months)
Independently built, managed and executed a two-hour live TV news broadcast weekly by writing, editing and producing news stories, videos, and interview content for air.
Education
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Samantha hasn't added their education
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