
Carlos Schweinfurth
@carlosschweinfurth
I drive sales and marketing growth through customer-focused campaigns and enrollment strategies.
What I'm looking for
I've driven sales at CarMax while delivering strong customer service, generating $8.1 million in gross sales and ranking in the top 10 for customer service ratings and buy rate among more than 70 consultants.
Previously, I grew Georgia Perimeter College Online enrollment from 900 to more than 10,000 students and increased eCore affiliates by 40% and enrollment by 35% through statewide marketing, recruitment, vendor management, and digital advertising.
Experience
Work history, roles, and key accomplishments
CarMax is a FORTUNE 500 and the S&P 500 and is the nation's largest retailer of used cars and currently operate 151 used car stores in 76 markets. CarMax allows customers to shop for vehicles the same way they shop for items at other "big-box" retailers. Low, no-haggle prices; a broad selection of CarMax Quality Certified vehicles; and superior customer service.
Responsibilities:
Sales:
-$8,10
Associate Director of Marketing for External Programs
Oct 2012 - Jul 2014 (1 year 9 months)
eCore is an award winning Online Course delivery program created for colleges and universities in the state of Georgia to be able to offer online course delivery in a short period of time. Plan, development, and implement all marketing for the University System of Georgia’s eCore program to colleges and universities across Georgia. Interact closely with all departments to promote new initiatives s
Assistant Director For Distance Learning
Jan 1994 - Oct 2012 (18 years 9 months)
Georgia Perimeter College is a state college with over 26,000 students and 10,000 Online students. Responsible for the planning, development, implementation, and marketing of GPC’s Online Program (distance learning). Consistently met with President and Executive Committee about all ongoing and new marketing initiatives. Conducted market research and web content. An active member of the Marketing A
Multi Media Design Director
Feb 1991 - Aug 1993 (2 years 6 months)
Art direction, project management, product design, and direct marketing. Collaborated with clients to discern their product development needs and created innovative CD-ROM products, software interface designs, corporate identity designs, and winning corporate presentations for clients. Led the successful production of direct marketing campaigns for DesignPro, a design template product for IBM's St
Education
Degrees, certifications, and relevant coursework
University of West Georgia
Social Media Certificate
Issued Aug 2013
University of West Georgia
SEO / SEM Certificate
Issued Feb 2013
University of West Georgia
Professional Writing Certificate
Issued Dec 2012
Miami Ad School Atlanta @ Portfolio Center
Art Direction, Advertising
1991 - 1991
Studied Art Direction
Auburn University
Bachelor of Fine Arts (BFA), Graphic Communications Advertising
1985 - 1990
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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