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Carlos Bauz

@carlosbauz

Digital Marketing & Paid Media Analyst at SEDEMI S.C.C., running Meta, Google, and LinkedIn campaigns to generate qualified leads and ROI.

Ecuador

Message

What I'm looking for

I'm looking to bring my analytical and bilingual foundation into a dedicated paid search and paid social role, building hands-on depth in Google Ads, YouTube, and Performance Max.

At SEDEMI S.C.C., I manage digital advertising campaigns across Meta Ads, Google Ads, and LinkedIn Ads, tracking performance and allocating budgets to generate qualified leads and measurable ROI. I also deliver recurring dashboards and reports to support budget and scaling decisions.

At Bayer S.A., I tracked financial performance across Ecuador and Peru using Power BI dashboards and improved pharmaceutical sales reporting with pivot tables and visual reports. I use Excel, SQL, Power Query, and Power BI to turn data into actionable reporting, and have applied Claude and Codex to automate repetitive analysis while keeping human review and quality control.

Experience

Work history, roles, and key accomplishments

Current

Special Projects Analyst

Current

SEDEMI S.C.C.

Jun 2025 - Present (1 year 4 months)

Optimized nationwide project profitability through monthly financial KPI tracking, cost analyses, and resource reallocation. Reduced reporting turnaround by 1-5 hours weekly using AI tools, and managed digital ad campaigns across Meta, Google, and LinkedIn.

Excel SQL Power Query Power BI AI Tools Claude Codex Meta Ads Google Ads LinkedIn Ads Project Management Cost Analysis KPI Tracking Reporting Dashboarding Market Research Forecasting Purchase Order

Self-Directed Professional Development

Independent

Nov 2024 - Jun 2025 (7 months)

Completed certifications in AI applied to productivity and data analysis, and built data analysis skills with SQL and Power Query. Strengthened data-driven digital marketing fundamentals and storytelling skills.

SQL Power Query Data Analysis AI Digital Marketing Storytelling

Administrative Assistant

Grupo Sur Atlántida - Go Prime

Jun 2024 - Nov 2024 (5 months)

Redesigned invoice issuance and follow-up processes to ensure billing accuracy and compliance. Forecasted sales using historical data and market trends, and managed contracts, inventories, and commercial events.

Billing Forecasting Credit Reports Contract Management Inventory Management Event Management Excel

Marketing Trainee

Bayer S.A.

Jul 2023 - Jan 2024 (6 months)

Tracked financial performance across Ecuador and Peru using Power BI dashboards and elevated sales reporting quality. Planned events using Cvent, managed contracts and purchase orders, and developed promotional artwork with Adobe and PowerPoint.

Power BI Excel Pivot Tables Cvent Contract Management Purchase Order Supplier Management Adobe PowerPoint Event Planning

Accounting Intern

Colombina del Ecuador S.A.

Jan 2023 - May 2023 (4 months)

Validated and recorded employee travel expense reimbursements in SAP with 100% compliance. Generated and tracked purchase orders in SAP and reconciled import costs monthly using Excel-based control models.

SAP Excel Expense Reimbursements Purchase Order Reconciliations Compliance

Logistics Intern

Colombina del Ecuador S.A.

Sep 2022 - Jan 2023 (4 months)

Prepared and managed receiving orders ensuring accurate registration and control of merchandise. Supervised and audited warehouse inventory with daily stock management.

Inventory Management Receiving Audit Stock Control