At Nova Green, I translated brand strategy into creative territories, content pillars, and messaging angles across channels. I wrote briefs that defined the audience, key message, hooks, deliverables, and success metrics.
I directed design, copy, and audiovisual production from concept to launch, running 5+ campaigns and projects in parallel. I also aligned paid and organic messaging within a USD 2,000 monthly budget and presented performance insights to leadership.
With BRIA – English Academy, I developed audience-specific hooks and messaging for Meta Ads, adapting concepts to Reels, Stories, and Feed placements. I tested visuals and copy, then turned campaign data into learnings and recommendations for subsequent tests.
At Canal 8, I adapted news and stories for TV, social media, and web, and coordinated short-form video and photography. I also built and managed a digital content library for strategic reuse across channels.
