Andres Endara

Evaluated and trained AI models specialized in business, sales, and marketing segments. Developed high-complexity prompts, reference responses, and evaluation rubrics to optimize language model accuracy.

Defined social media strategy and content calendars, backed by audience and competitor research. Managed paid campaigns and tracked key metrics using Meta Business Suite and Google Analytics.

Led commercial development and strategic positioning for two global brands: Oase and Verkada. Directed the omnichannel sales cycle for the premium and corporate segment, integrating water-landscaping solutions with smart physical security systems.

Assisted customers by phone, chat, and email, resolving questions about solar panel system installation, billing, and operation. Managed and tracked support tickets, coordinating with technical teams to resolve issues and warranty claims.

Handled business administration: inventory control, production costs, and cash flow. Defined sales strategy and managed direct customer service across in-person and social media channels.

Dispensed medications to patients, verifying dosages and prescriptions according to medical instructions. Handled calls with physicians to confirm and clarify prescriptions and coordinated with suppliers for medication restocking and inventory control.

Developed and implemented digital products for agencies and brands, driving a 12% increase in commercial sales. Analyzed DOOH advertising campaigns, delivering weekly insights to maximize advertising ROI.

Implemented RFM segmentation models for retention campaigns, increasing prepaid customer reactivation rate by 10%. Led Trade Marketing strategy for recharges and points of sale in the Coastal region, implementing POP visibility across 50+ key outlets.

Managed point-of-sale promotional activations, budget control, and market analysis using Nielsen data. Trained field promotion teams and prepared executive sales and rotation reports for key Personal Care and Home Care categories.

Generated daily sales reports and redesigned forecast and pipeline tools, reporting to the Quito office.

Pursued a Master's Degree in Digital Marketing & E-commerce with a minor in Sales Management Innovation.

Completed an Associate Degree in Business Management.