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Carla Wyss

@carlawyss

Senior Ad Operations & Programmatic Manager at Zattoo supporting CHF 10M+ in premium ad inventory across CTV, video, and programmatic.

United States

Message

At Zattoo, I support CHF 10M+ in annual premium advertising inventory across CTV, video, and programmatic channels. I identify optimization opportunities that strengthen campaign performance and protect revenue.

I serve as a senior operational advisor to more than 20 agencies and advertisers, sharing performance insights and helping resolve complex advertising challenges. I oversee more than 50 weekly campaigns, optimizing targeting, inventory allocation, pacing, and delivery.

Earlier, at SomosTV, I partnered with executive leadership to launch a U.S. Hispanic Pay TV channel that reached more than one million households. I coordinated content acquisition, marketing, distribution, legal, and finance activities for the launch and ongoing operations.

Across roles in TV media planning, streaming monetization, and regional commercial development, I’ve worked with advertisers, agencies, and media partners in the U.S., Europe, and Latin America. I also presented on CTV, streaming monetization, and programmatic advertising at Swiss Programmatic Advertising Day 2025.

Experience

Work history, roles, and key accomplishments

Current

Senior Ad Operations & Programmatic Manager

Current

Zattoo

Mar 2022 - Present (4 years 7 months)

Support CHF 10M+ in annual premium advertising inventory across CTV, video, and programmatic channels. Serve as senior operational advisor to 20+ agencies and advertisers, overseeing 50+ weekly campaigns and coordinating Programmatic Guaranteed and Private Marketplace activations.

Senior TV Media Planner

TWMedia

Feb 2020 - Sep 2021 (1 year 7 months)

Managed CHF 6M+ in TV ads, creating audience-focused plans and optimizing budgets to meet campaign goals. Translated audience research and post-campaign results into actionable recommendations for clients.

Media Planning Campaign Optimization Performance Analysis Audience Research Budget Management

Social Media Internet Assessor

Lionbridge

Oct 2016 - Jan 2020 (3 years 3 months)

Evaluated 500+ weekly search results and provided structured, data-driven feedback to support improvements in Google search relevance and ranking algorithms.

Data Evaluation Algorithm Optimization Search Relevance Feedback

Post-Production Coordinator

Viacom Int’ Media Networks - Nickelodeon

May 2015 - Nov 2015 (6 months)

Coordinated post-production workflows for 100+ television episodes, managing editorial, VFX, ADR, and sound deliverables. Monitored production milestones and maintained quality standards across multiple teams.

Post production Workflow Coordination Quality Control Editorial VFX ADR Sound

Channel Business Manager

Watch4, VOD

Jun 2014 - May 2015 (11 months)

Supported advertising and monetization initiatives for an AVOD platform, coordinating display/video campaigns, content partnerships, and audience development. Contributed to growing the platform's social audience to 55,000 followers.

AVOD Digital Advertising Campaign Coordination Content Partnerships Audience Development Social Media

Regional Manager Americas

1.FM Radio

May 2013 - May 2014 (1 year)

Led regional advertising, licensing, and media partnership initiatives across the Americas, contributing to 30% year-over-year growth. Worked with executive leadership to advance commercial opportunities and expand presence in Latam markets.

Business Development Strategic Partnerships Digital Advertising Google Ads Meta Ads Audience Acquisition Media Partnerships

TV Buyer & Media Planner

IPG Mediabrands / Initiative

Jul 2011 - Aug 2012 (1 year 1 month)

Managed CHF 5M+ in television advertising investments across 100+ campaigns, negotiating media placements, pricing, and inventory. Collaborated with clients and media owners to develop advertising strategies and optimize investment decisions.

Media Investment Negotiation Media Planning Campaign Management Client Relations Media Partnerships

TV Channel Manager

SomosTV

Jun 2008 - Jan 2011 (2 years 7 months)

Partnered with executive leadership to launch a U.S. Hispanic Pay TV channel reaching 1M+ households, supporting programming strategy, market positioning, and distribution. Coordinated content acquisition, marketing, distribution, legal, and finance activities.

Channel Launch Go To Market Program Strategy Market Positioning Distribution Content Acquisition Marketing Legal Finance

Education

Degrees, certifications, and relevant coursework

Haufe Akademie

Certificate, Project Management

2024 - 2024

Completed Project Management training at Haufe Akademie in 2024.

Lucerne University of Applied Sciences & Arts

Seminar, Leadership

2014 - 2014

Attended a Leadership Simulation Seminar at HSLU in 2014.

Lucerne University of Applied Sciences & Arts

M.Sc. (incomplete), Business Administration

2012 - 2014

Studies for M.Sc. in Business Administration with a major in Business Development & Promotion from Lucerne University of Applied Sciences & Arts, from 2012 to 2014.