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Carla Gouyonnet

@carlagouyonnet

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Marketing Operations Manager blending creative campaigns with data-driven performance and AI automation.

Mexico

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What I'm looking for

I’m looking for a marketing team where I can build smarter operations, run multi-channel performance campaigns, and use AI automation to improve reporting, workflows, and results—fast, proactive, and data-driven.

I’m Carla, a creative, curious, detail-driven marketer who pairs analytical thinking with smarter marketing systems. I build multi-channel campaigns that actually perform—and I’m always looking for ways to make the whole process run better.

In my current role, I manage a portfolio of 14 clients simultaneously across Account Manager and Marketing Coordinator capacities. I plan and optimize full-cycle campaigns using tools like Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Spotify Ads, and Programmatic Ads, while consistently tracking performance against North Star KPIs and using A/B testing when targets are at risk.

My results are data-backed: I achieved 6X ROAS within 90 days for a first-time e-commerce client through strategic campaign setup and continuous optimization. I also upsold SEO, AEO, and CRO projects by identifying gaps and presenting data-driven recommendations.

I’m especially focused on AI & automation for marketing operations—building a custom GPT adopted by the Ollo team to automate SOP creation, reducing time spent on internal documentation. I also implemented NotebookLM as a client intelligence hub to centralize account knowledge and improve meeting preparation.

Experience

Work history, roles, and key accomplishments

Current

Account Manager

Current

Ollo Metrics Reporting

Mar 2024 - Present (2 years 4 months)

Managed a portfolio of 14 clients across account management and marketing coordinator responsibilities, delivering multi-channel campaigns across Google Ads, Meta, LinkedIn, TikTok, Spotify, and programmatic. Achieved 6X ROAS within 90 days for a first-time e-commerce client and automated internal SOP creation using a custom GPT.

Google Analytics Google Search Console Google Ads Meta Ads LinkedIn Ads Spotify Ads Programmatic SEO AEO CRO ROAS A B Testing KPI Tracking performance reporting Notion ClickUp AI Automation NotebookLM Looker

International Student Exchange

Public University of Navarra

Feb 2020 - Mar 2024 (4 years 1 month)

Built and maintained a Notion-based collaboration hub with ShapYa for a team of 10+ members, and developed monthly social media strategies that increased sales for local minority-owned businesses by 25%. Delivered wireframes, SEO optimization, and copywriting across 8+ websites, and supported GRVTO with funnel strategy, targeted traffic campaigns, and analytics to improve social presence and organ

Notion Collaboration Social Media Strategy Wireframing SEO Optimization Copywriting Analytics Funnel Strategy Targeted Traffic

Operations Manager

Encora

Aug 2021 - Jul 2023 (1 year 11 months)

Provided customer support for 10+ SaaS applications via Jira Service Desk and collaborated with development teams in support calls to improve client-reported bug resolution by 25%. Managed feature request and NPS tracking, finance expense reviews, administrative controls, and led recruitment for a team resulting in a 60% reduction in time-to-hire.

Jira Service Desk Customer Support Customer Satisfaction Bug Resolution Collaboration With Dev Team Feature Request Management NPS License Management Contract Management Invoice Management Recruitment Agile

Customer Experience Manager

Ez Travel

Jul 2019 - Dec 2019 (5 months)

Managed end-to-end customer experience for a portfolio of clients, delivering personalized travel solutions while maintaining a 90% client satisfaction rate. Built supplier relationships, negotiated terms for competitive offers, and performed benchmarking analysis to support retention.

Customer Experience client support Supplier Relationship Management Negotiation Benchmarking Customer Satisfaction

Community Manager

Agencia Leon Mayoral

Sep 2018 - Jan 2019 (4 months)

Planned and coordinated two large-scale marketing congresses (HXMKT & ASPAC 2018), managing logistics, schedules, and execution. Developed and implemented monthly social media strategies aligned with client brand identity and marketing objectives.

Event Planning Logistics Management Scheduling Social Media Strategy Brand Identity Marketing Execution

Internship

Takasami

May 2017 - Jul 2017 (2 months)

Coordinated fashion and social events end-to-end, managing logistics, product placement, and photoshoot production. Supported public relations and client management while maintaining brand consistency across touchpoints.

Event Coordination Logistics product placement Public Relations Client Management Brand Consistency

Digital Marketing Specialist

University of Sonora

Jan 2019 - Present (7 years 6 months)

Digital Marketing Specialist (2019).

Education

Degrees, certifications, and relevant coursework

Public University of Navarra

International Student Exchange

2020 - 2024

International Student Exchange at Public University of Navarra (02/2020–03/2024), partnering with ShapYa to build a Notion collaboration hub and support monthly social media strategies.