Open to opportunities

Camilo Riascos Restrepo

@camiloriascosrestrep

Strategic B2B marketing leader building LATAM growth engines and measurable pipeline impact through omnichannel execution.

Zimbabwe

Message

What I'm looking for

I’m looking for a leadership role where I can own regional B2B go-to-market strategy, run account-based and omnichannel programs, and deliver measurable pipeline and revenue impact—partnering closely with Sales, Product, and Commercial teams.

I’m a strategic B2B Marketing Leader with 17+ years of experience driving go-to-market execution, regional growth strategies, and commercial expansion across LATAM markets. I build marketing foundations from first principles and translate technical value into clear narratives for executive decision-makers.

In my current retail-focused leadership role, I direct omnichannel marketing and e-commerce strategies—strengthening the connection between digital channels and physical stores. I lead an in-house advertising and media team (14+ people) across multiple cities, manage budgets and agency partners, and optimize ROI through performance analysis.

My results are measurable: I manage an annual marketing budget of COP $8,000 million and increased traffic across 8 shopping centers nationwide (+7.4% vehicle visits and +12.7% motorcycle visits). I also led “TAZOS” (40–50% discount event), achieving 294% sales growth while reinforcing loyalty and the outlet positioning.

Previously, I led integrated 360° positioning and digital performance campaigns for brands including Mazda, Claro, and Abbott Nutrition, delivering market and funnel impact (e.g., Claro Hogar: 40% increase in qualified leads). I bring a hands-on, cross-functional approach—aligning Business Development, Product, and Commercial teams—and I’m currently deepening my toolkit with studies in AI for workplace productivity.

Experience

Work history, roles, and key accomplishments

Creative Senior

J. Walter Thompson

Jan 2014 - Jan 2016 (2 years)

Planned and developed 360° positioning campaigns for Mazda, Claro, and Abbott Nutrition, coordinating creative and account teams to support commercial objectives. Led Mazda Colombia campaigns to 6.39% market share and 258,313 units sold (three years), and grew Claro Hogar qualified leads by 40% through digital campaigns.

Positioning Integrated Marketing Creative Development Account Coordination Campaign Strategy Performance Optimization

Creative Senior

Aguayo Publicidad

Jan 2012 - Jan 2014 (2 years)

Developed launch and positioning campaigns for food and appliance brands, leading strategic planning and execution of ATL/BTL marketing to drive commercial growth. Led national launch initiatives (Challenger TVs and appliances) and created the “Hormone-Free Chicken Consumption” campaign for Mac Pollo to improve brand perception and positioning.

Strategic Planning Creative Direction ATL Campaigns Promotional Calendar Positioning

Marketing Retail Director

Unico Outlet Shopping Center

Jan 2017 - Present (9 years 3 months)

Led omnichannel marketing and e-commerce strategies across multiple shopping centers, strengthening digital-to-physical conversion through integrated retail and trade campaigns. Managed a COP $8,000 million annual marketing budget, increased traffic across 8 centers (+7.4% vehicle visits, +12.7% motorcycle visits), and delivered 294% sales growth with the “TAZOS” 40–50% discount event.

Omnichannel Trade Marketing E commerce Strategy Retail Media Budget Ownership Agency Management Performance Analysis Trade Marketing ROI Optimization