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Camila Kalil

@camilakalil

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B2B marketing specialist at Sotreq CAT who generated 294 qualified leads and R$101,000 in ROI through a paid campaign.

Brazil

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At Sotreq CAT, I partnered with six business units on B2B marketing plans and Go-to-Market work. A 2025 paid campaign generated 294 qualified leads and R$101,000 in ROI.

Previously, I coordinated marketing at Grupo Caberj Saúde | Integral Saúde, led internal communications at Rede D'Or São Luiz, and worked across communications roles at Vale. At Vale, an internal app increased engagement by 40% among 4,000 employees. I hold MBAs in Digital Marketing and Business Management.

Experience

Work history, roles, and key accomplishments

Consultora de Marketing

Sotreq CAT

May 2023 - Jul 2026 (3 years 2 months)

Marketing Business Partner (MBP) B2B for six business units, developing go-to-market plans and omnichannel strategies. Achieved up to 267% growth in impressions and generated 294 qualified leads with R$ 101k ROI.

B2B Marketing Go To Market SEO Content Marketing Paid Media Google Ads Meta Ads Power BI Excel CRM Employer Branding Endomarketing Event Planning

Coordenadora de Marketing

Grupo Caberj Saúde

Jan 2022 - Jan 2023 (1 year)

Restructured the marketing department and led 360º marketing strategies for B2B and B2C, including brand repositioning and CRM initiatives. Implemented a virtual assistant (chatbot) to improve service efficiency.

360 Marketing Branding CRM SEO Paid Media Content Management Chatbot Implementation Team Leadership Budget Management

Coordenadora de Comunicação

Rede D'Or São Luiz

Dec 2019 - Sep 2021 (1 year 9 months)

Led internal communication for ~1,500 employees and managed change management projects. Structured internal communication on SharePoint and handled crisis communication during the COVID-19 pandemic.

Internal Communications Change Management SharePoint Crisis Communications Stakeholder Engagement KPI Tracking

Analista de Comunicação Sênior

Vale

Jan 2014 - Oct 2018 (4 years 9 months)

Developed internal communication strategies and managed digital channels, including an internal app that boosted engagement by 40% among 4,000 employees. Coordinated global events and executive communication with high leadership.

Internal Communications Digital Channels Event Planning Executive Communication KPI Monitoring Content Strategy

Analista de Comunicação Pleno

Vale

Jan 2012 - Dec 2013 (1 year 11 months)

Provided consultative communication support to departments such as Procurement, Environment, and IT, translating demands into 360° communication plans. Aligned with stakeholders in Brazil and abroad and monitored performance metrics.

Communication Planning Multi channel Marketing Media Relations Internal Communications Event Management Stakeholder Management

Coordenadora de Marketing Sênior

Shopping Leblon

Aug 2007 - Mar 2010 (2 years 7 months)

Managed a team of five, budget, and stakeholders including agencies and partners. Produced the institutional magazine and led the social project 'Melhor Amigo'.

Team Management Budget Management Stakeholder Management Content Production Proyectos Sociales

Analista de Marketing Pleno

Dufry Duty Free

Sep 2004 - Aug 2007 (2 years 11 months)

Planned and executed marketing actions and partnerships with suppliers across 36 duty-free stores in Brazil. Managed campaigns, point-of-sale materials, and promotions.

Marketing Campaigns Point of Sale Promotion Supplier Partnership